Twitter Inc (TWTR)’s Non-US Monetization Plans Are on Track

Twitter Inc (NYSE:TWTR) took a lot of time before it started taking monetization seriously. After its IPO, the second quarter earnings report for 2014, which it declared a few days ago, was its only quarter where it outperformed analyst expectations. Though most of its monetization efforts are currently concentrated in U.S., Twitter Inc (NYSE:TWTR) has a global user base which it will have to monetize someday in order to pose as a serious challenger to other tech behemoths. Adam Bain, President of Global Revenue & Partnerships at Twitter Inc (NYSE:TWTR), discussed the company’s growth and monetization efforts on CNBC, recently.

 twitter twtr facebook fb

“What we said in the last earning call, in Q2, is that monthly active user growth was incredibly strong for the quarter and what we started talking about is also this idea that one of the interesting thing about Twitter is that, things that happen on Twitter, don’t just stay on Twitter. They get distributed throughout the world into the apps, into the websites, even on TV and the like. So, we have started talking about how big this audience potential actually will be […],” Bain said.

Bain revealed that about 75% of Twitter Inc (NYSE:TWTR)’s users are based outside the United States, adding that Twitter Inc (NYSE:TWTR) has been a truly global company ever since its inception. Bain also revealed that the number of people who use Twitter Inc (NYSE:TWTR) without actually registering on the website can be as much as two to three times of the registered users.

According to Bain Twitter Inc (NYSE:TWTR) is new to the  monetization game as it started off just a couple of years ago. Bain also mentioned that in Asia Pacific and other reigons internationally the company has started to open its local offices only 12 to 18 months ago and from that perspective the growth of the company is really strong. He also highlighted that in second quarter of 2014, Twitter Inc (NYSE:TWTR)’s advertising revenues from outside U.S. saw an increase of 168% on the year.

Disclosure: None

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Top Reasons For Getting Fired

The 3 Best States to Start an LLC

10 Jobs That Allow You to Travel

7 High-Paying Jobs You Can Do From Home

12 Best Cities to Shop in USA

10 Best States To Practice Medicine

The 10 Best States to Have a Business

The 12 Most Expensive Apple (AAPL) Apps in the Market

The 10 Richest Billionaires in the World

10 Biggest Kickstarter Failures

The 10 Best Places to Work At

The Top 10 of Google Inc (GOOGL)’s Most Expensive Acquisitions

13 Best Cities to Visit in South America

10 Most Expensive Works of Art of All Time

The 10 Richest Banks in the World

The 10 Best-Paying Jobs in America (2014)

7 Most Expensive Foods in the World

The World’s Top 10 Earning Authors

Five Wicked and Very Expensive Items (and Other “Stuff”) Sold on eBay

10 Biggest Celebrity Bankruptcies

The Top 10 Highest Paid CEOs in 2014

The 10 Most Expensive Real Estate Cities in America

10 Most Expensive States To Live In America

The 10 Best Airlines in the World

The 10 Best-Selling Cars in 2014

The 10 Best Industries to Invest In

The 10 Most Expensive States to Own a Car In

Top 10 Business Schools in US: 2014 Rankings

Top 20 Female Billionaires in 2014

6 Movies That You Should Watch to Better Understand The Cold War

Top 15 Best Paying Jobs for Women in 2014

Top 6 Things Rich People Do Differently Every Day

5 Retirement Mistakes To Avoid (and Einstein’s Famous Quote)

11 Smartest People in the World

6 Films About the Financial World You Need To Watch (While “The Wolf” is Not Around)

Warren Buffett and Billionaires Are Crazy About These 7 Stocks

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!