Twitter Inc (TWTR) Top Priority For 2015 Will Be Better Content Organization And Group Chatting

Speaking at the Citi Global Technology Conference in New York, Twitter Inc (NYSE:TWTR)’s Chief Financial Officer, Anthony Noto, was quoted as saying by the Wall Street Journal tech blog that the company has come up with a list of tasks to be implemented by next year in order to expand its user base. Topping the list, according to Daniel Graf, the new head of product, is better search functionality. This development sheds some light on Twitter’s recent (and highly criticized) move to display tweets from accounts which a user had not chosen to follow. Dick Costolo justified the move by saying that such content will be displayed only when there is no new content to be displayed even after the user refreshed his or her timeline twice.

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Noto explained that Twitter Inc (NYSE:TWTR)’s reverse chronological display of tweets has lost its relevance in today’s collaborative media. It already has a vast set of data through billions of tweets. What it lacks is a good algorithm to dive deep into the content and sort out the relevant and interesting from the mundane. The website has already started working towards this end by displaying tweets from accounts which users have not followed. Twitter has clarified that what initially appeared to be misplaced tweets were actually the result of its improved content delivery.

Twitter Inc (NYSE:TWTR) has traditionally been a public broadcasting platform and this is reflected in it’s relatively under developed private chat functionality. Currently it allows its users to send private messages to each other but lacks a provision for a group of users to chat among themselves privately. The recent surge in the number of messaging apps has woken up Twitter to the fact that private social messaging is the need of the hour. The micro blogging platform is gearing up for some mega changes in presentation and usability but these changes will be implemented in a phase by phase manner so as to not overwhelm its users reassured Twitter’s chief Dick Costolo.

Disclosure: none

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