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Twitter Inc (TWTR) Has Great Product But Needs Monetization: Mark Yusko

Twitter Inc (NYSE:TWTR) may have a great product but the company needs to step up its strategy in the monetization of its service and its platform.

That is according to Mark Yusko, Founder, Chief Investment Officer, and Chief Executive Officer of Morgan Creak Capital Management who explained his firm’s pick in the technology sector after the most recent earnings season in an interview on CNBC with Morgan Brennan.

Brennan pointed out that the latest earnings call for Twitter Inc (NYSE:TWTR) was “disappointing” with earnings and mobile user growth that were short of estimates.

“The tough thing about story stocks – stocks that don’t really have lots of earnings and lots of revenues – is that they are going to be volatile. I remember being on [CNBC] back when Twitter went public and popped that big amount that first day and I think it’s trading right around where it was that first day now, maybe even below. So, you are going to have lots of volatility and lots of expectations. At the end of the day, it is about execution with these companies,” Yusko tells Brennan.

Nonetheless, as he was prodded to say whether he thinks Wall Street has lost faith in Twitter Inc (NYSE:TWTR), Yusko appears to still have some confidence in the struggling social network.

“Twitter is a great product. I like it. I use it. I’m @MarkYusko. I think it is fantastic but they have to figure out monetization. […] As long as they keep growing, as long as they keep getting users, and then figure out the monetization piece, they will be fine,” Yusko explains.

Facebook Inc (NASDAQ:FB), the investor says, also struggled with monetization in the past for a long time. The stock even went down a lot because of this very problem, he stresses. However, the world’s largest social network figured out how to monetize its product and it went up from there.

Twitter Inc (NYSE:TWTR) on Tuesday reported a net loss of $162.4 million, or $0.25 per share, in the quarter that ended on March 31 – worse than the net loss of $132.4 million, or $0.23 per share, in the same quarter last year – on top of revenue of $436 million, up from $250.5 million in the year-ago quarter.

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Bain Capital’s Brookside Capital owned about 1.92 million Twitter Inc (NYSE:TWTR) shares by the end of the last quarter of 2014, a substantial 19% quarter-over-quarter decrease.

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