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Time to Buy Walt Disney Co (DIS) At Its Weakness: Jim Cramer

Walt Disney Co (NYSE:DIS) posted fourth-quarter profit that was in line with Wall Street estimates, but continued to draw concerns on the ongoing struggles on the advertising front. CNBC’s Jim Cramer believes the theme park company will continue to struggle especially on the imminent competition from Google Inc. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB).


Disney Studios continues to be the driving force behind a recent wave of strong earnings, which Cramer argues is a strong sign of the company being a strong buy. The only concern at the moment is the fact that ad revenue dropped in the quarter, a drop Cramer attributes to immense competition in the space coming from Google Inc. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB) which is most visited sites.

“The thing that I found most intriguing was the notion of advertisers hiring procurement people in order to figure out where the dollar should go. I come back, and I say two words Facebook Inc. (NASDAQ:FB) and Google Inc. (NASDAQ:GOOG). Is it Facebook and Google versus Disney because everything else was great, “said Mr. Cramer

CNBC’s David Faber on the other hand believes Disney is poised to replicate the same success going forward at the back of hit films Star Wars and The Force Awakens that are to hit screens as of next year. The company has also confirmed that Toy Story 4 will hit theaters as of 2017 directed by John Lacestser. Faber believes that Walt Disney Co (NYSE:DIS) has the potential to generate billions of dollar with its new upcoming content.

“We’ve just mentioned three franchises that conceivably will go on forever and generate billions whether it will be frozen which was on expected. Whether it will be star wars, which is, of course, very much expected. They’ve spent $4 billion to buy George Lucas Company and now Toy story even expanding itself, “said Mr. Faber

CEO, Robert Iger has already reiterated that the ongoing race for TV and movie offerings is allowing Walt Disney Co (NYSE:DIS) compete in the new golden age for content. Disney is to continue offering its content on cable according to Iger even though the space is shrinking as people make a shift to video streaming services.

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