This Could Kill BlackBerry Ltd (BBRY), But Not Apple Inc. (AAPL): Why?

In the tech industry, if you are not evolving you are standing still. And if you are standing still you are going to be passed up by the competition sooner rather than later. You don’t have to look any further than BlackBerry Ltd (NASDAQ:BBRY) to see just how bad things can get in a relatively short period of time.

Lack of Innovation could Kill BlackBerry Ltd (BBRY), Not Apple Inc. (AAPL): Why?There was a time, not so long ago, when BlackBerry was living the high life. Every business person had one of these phones, using it to stay connected. And then something happened. The company stopped pushing itself higher and higher, allowing the competition, including Apple Inc. (NASDAQ:AAPL), to swoop in and steal away market share.

Now, things are so bad for BlackBerry that the company doesn’t know what to do next.

Should it be put up for sale? Can it be saved thanks to the BlackBerry 10 operating system?

A Lack of Innovation Doomed BlackBerry Ltd (NASDAQ:BBRY)

CEO Thorsten Heins wants people to be patient, but this isn’t how things always work in the tech space. This is particularly true in the case of BlackBerry, a company that has been sitting in the background for so many years.

Although Apple Inc. (NASDAQ:AAPL) has gone through a slow period, CEO Tim Cook can get away with it because of what Cupertino has accomplished in the past. Consumers know that the next generation smartphone and tablet from Apple are going to do big things.

Does anybody have the same confidence in BlackBerry Ltd (NASDAQ:BBRY)? A better question is this: should anybody have the same confidence in BlackBerry? Right now, the answer is no.

As a piece by Sophie Cousineau in the Globe and Mail discusses, the future is cloudy. Right now, it appears that BlackBerry itself has no clue as to what it should do next.

The continual decline of market share is making it difficult to imagine any situation in which BlackBerry will be able to make it as a standalone company.

Could Apple Inc. (NASDAQ:AAPL) purchase BlackBerry (NASDAQ:BBRY)? We discuss the possibility here, but it is not likely.

While Apple Inc. (NASDAQ:AAPL) continues its run to the top of the smartphone market, BlackBerry lags behind wit hopes of turning things around in the years to come.

How long will it be before hedge fund managers like Prem Watsa, Douglas Dillard, John Thaler, and Eric Bannasch move on?

Learn more about BlackBerry 10 in the following video:

Recommended Reading:

Is BlackBerry Ltd (BBRY) Following Apple Inc. (AAPL)’s Lead?

Disclosure: none

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Cities with High Demand for Nurses

6 of the Worst Greeting Card Messages Ever Crafted

6 Ways to Make Money in ArcheAge and Build Your Empire

10 Foods To Eat To Lower Cholesterol Levels

The 10 Most Hated Television Characters of All Time

The 30 Worst Halloween Costume Ideas Ever Brought to Horrible Life

10 Vocational Skills in Demand Today with Jobs Waiting to be Filled

10 Best Places to Visit in Central and South America

The 10 Greatest Empires in History Which Nearly Conquered the World

The 6 Cheapest Boarding Schools In America 2015

5 Clear Reasons LoL is Better than DotA, Continues to Rule MOBAs

The Only 9 Teams with a Chance to Win the Super Bowl

The 15 Most Common Phobias in America that Induce Fits of Panic

Top 6 Least Expensive Tourist Destinations in 2014

Jim Goetz, Peter Fenton, Jim Breyer: Top 6 Venture Investors for 2014

Top 15 Billionaires in 2014

5 Pitfalls To Avoid When Buying a Franchise

Top 20 Medical Schools in the US – 2014 Rankings

4 Business Strategies that Turned Jamie Oliver into the World’s Richest Chef

6 Qualities That Make You A Good Team Player

10 High Paying Seasonal Jobs in America this Holiday Season

The 10 Busiest Shipping Lanes in the World

5 Most Valuable Brands in China

The 10 States with Highest Substance Abuse Rates Crippling Their Populace

The Top 10 Things to Do Before You Die That Will Echo for Eternity

The 10 Best Selling Items on Etsy

Top 10 Things to Do in Tokyo, the Greatest City in the World

10 Mistakes on Social Media that Can Harm You and Will Probably Get You Canned

The 10 Best Cities to Find Jobs in 2014

The 10 Most Controversial Songs Of All Time to Hit (and get Banned from) the Airwaves

The 20 Biggest IPOs in US History

The 10 Best Places to Visit in Mexico that Are Beautiful and Safe

7 Bad Habits that Age You Beyond Your Years

The 40 Best Fortune Cookie Sayings That Will Leave You Bemused, Befuddled, or Beguiled

10 Foods to Eat Before a Workout to Make Every Drop of Sweat Count

The 5 Best Documentaries On Netflix You Must See

The Most Heartwarming and Inspirational Story Of This Halloween Season, It Will Make You Cry and Jump For Joy

10 Best Party Songs of All Time to Bring the House Down With

5 New World Order Conspiracy Theories that Will Strangle the World

The 10 Highest Rated Movies of 2014

The 10 Largest Container Shipping Companies in the World

The 10 Largest Armies in the World: Who Should We Be Afraid Of?

Best Warren Buffett Quotes on Money You Need to Hear

The 10 Highest Suicide Rates by Profession

The 20 Most Underrated Movies of All Time

The 10 Fastest Growing Companies in America

The 10 Biggest Outlet Malls in USA

The 5 Most Popular Rap Songs of All Time

The 10 Countries that Eat the Most Meat

The10 Most Expensive Countries to Fly To

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!