This Could Kill BlackBerry Ltd (BBRY), But Not Apple Inc. (AAPL): Why?

In the tech industry, if you are not evolving you are standing still. And if you are standing still you are going to be passed up by the competition sooner rather than later. You don’t have to look any further than BlackBerry Ltd (NASDAQ:BBRY) to see just how bad things can get in a relatively short period of time.

Lack of Innovation could Kill BlackBerry Ltd (BBRY), Not Apple Inc. (AAPL): Why?There was a time, not so long ago, when BlackBerry was living the high life. Every business person had one of these phones, using it to stay connected. And then something happened. The company stopped pushing itself higher and higher, allowing the competition, including Apple Inc. (NASDAQ:AAPL), to swoop in and steal away market share.

Now, things are so bad for BlackBerry that the company doesn’t know what to do next.

Should it be put up for sale? Can it be saved thanks to the BlackBerry 10 operating system?

A Lack of Innovation Doomed BlackBerry Ltd (NASDAQ:BBRY)

CEO Thorsten Heins wants people to be patient, but this isn’t how things always work in the tech space. This is particularly true in the case of BlackBerry, a company that has been sitting in the background for so many years.

Although Apple Inc. (NASDAQ:AAPL) has gone through a slow period, CEO Tim Cook can get away with it because of what Cupertino has accomplished in the past. Consumers know that the next generation smartphone and tablet from Apple are going to do big things.

Does anybody have the same confidence in BlackBerry Ltd (NASDAQ:BBRY)? A better question is this: should anybody have the same confidence in BlackBerry? Right now, the answer is no.

As a piece by Sophie Cousineau in the Globe and Mail discusses, the future is cloudy. Right now, it appears that BlackBerry itself has no clue as to what it should do next.

The continual decline of market share is making it difficult to imagine any situation in which BlackBerry will be able to make it as a standalone company.

Could Apple Inc. (NASDAQ:AAPL) purchase BlackBerry (NASDAQ:BBRY)? We discuss the possibility here, but it is not likely.

While Apple Inc. (NASDAQ:AAPL) continues its run to the top of the smartphone market, BlackBerry lags behind wit hopes of turning things around in the years to come.

How long will it be before hedge fund managers like Prem Watsa, Douglas Dillard, John Thaler, and Eric Bannasch move on?

Learn more about BlackBerry 10 in the following video:

Recommended Reading:

Is BlackBerry Ltd (BBRY) Following Apple Inc. (AAPL)’s Lead?

Disclosure: none

Biotech Insider Alert - $6 Stock To Hit $40

$200 Million Dollar Healthcare Hedge Fund's #1 Best Idea Right Now

The best healthcare hedge fund out there right now is one of the largest shareholders in this biotech stock. The fund returned more than 20% in each of the last 2 years with a virtually fully hedged portfolio, and it's sending out a BUY signal on this biotech stock. Get your FREE REPORT today (retail value of $300)

This is a FREE report from Insider Monkey. Credit Card is NOT required.
Click here to Read Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 74 percentage points in 2.5 years. Our beta is only 1.2 (download a FREE newsletter and see the details inside)

Lists

Best Selling Magazines in the World

Shortest People in History

The Most Celebrated Holidays in the World

Most Expensive Handbag Brands in the World

Top Selling Comic Book Issues of this Century

The Most Powerful Women in Politics

Best Paid DJs

Most Rebellious Female Artists

Best Paid TV Actresses of 2014

Best Paid Actors of 2014

Most Expensive Horses in the World

Tallest People Ever

Most Encouraging Feminist Celebrities

Best Paid Supermodels of 2014

Top 10 Suburbs for Retirement in 2015

10 Wealthiest Cities in America

Top 10 TED Talks for Entrepreneurs

Best TED Talks on Education

25 Most Dangerous Places to Live in America

Top 10 Ski Resorts in the United States – 2014 List

Top 10 Most Remote Places in the World

Most Visited Museums in the United States

Wealthiest Photographers in the World

Most Famous Gay Athletes

The World’s Most Famous Circuses

Best Hair Stylists

Most Popular NASCAR Drivers

The Best Romance Movies of all Time

The Most Wanted Drug Lords

The Oldest Money Managers

The Greatest Directors in the World

Largest Animals in the World

World’s Most Expensive Desserts

Best Selling Comic Books of All Time

A-list Actors who Sabotaged Their Career

Rappers With a College Degree

The Best Jazz Albums of all Time

The Most Influential Jazz Musicians

The World’s Most Famous Photographers

The Best Oscar-Winning Songs

Most Influential Choreographers Ever

Most Expensive Department Stores in the World

The Most Expensive Stolen Paintings in the World

The World’s Most Expensive Teas

Top Oscar Record Holders

The Most Expensive Flowers in the World

Countries With a Booming Film Industry

Most Expensive Cupcakes in the World

Uncommon European Escapes

The Most Stolen Artists in History

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 129% in 2.5 years!! Wondering How?

Download a complete edition of our newsletter for free!