Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

The Apple Inc. (AAPL) Product Test: “Does It Deserve to Exist?”

“We’re here to put a dent in the universe,” Apple Inc. (NASDAQ:AAPL)‘s iconic founder, Steve Jobs, once said. And he delivered. But since his passing in October 2011, many investors have doubted the company’s ability to innovate without his leadership. Yet new marketing from the Cupertino-based tech giant suggests that the company’s standards are as high as ever.

Apple Inc. (NASDAQ:AAPL)

A new tone
Apple kicked off yesterday’s WWDC keynote with a minimalistic video comprised of nothing but black and white letters, lines, and dots. In Apple Inc. (NASDAQ:AAPL)’s trademark sleek, modern simplicity, the video outlined a 10,000-foot view of the company’s design process:

designing something requires focus
the first thing we ask is
what do we want people to feel? …
we simplify
we perfect
we start over
until every thing we touch enhances each life it touches.

The video appears to be an extension of this year’s marketing push, with a new focus that skillfully navigates the emotional connection between people, Apple Inc. (NASDAQ:AAPL) products, and experience — a dramatic and needed change from the product-based marketing the company relied on leading up to 2013.

Most important, though, the video highlights what has made Apple so successful in the first place: A persistent focus on creating the world’s best products.

The Apple test
The company’s new TV ad similarly alludes to this confidence in its unrelenting standards for the best customer experience. The narration in the ad highlights Apple Inc. (NASDAQ:AAPL)’s commitment to pushing the boundaries of excellence:

This is it. This is what matters. The experience of a product. How will it make someone feel? Will it make life better? Does it deserve to exist? We spend a lot of time on a few great things. Until every idea we touch enhances each life it touches. You may rarely look at it, but you’ll always feel it. This is our signature. And it means everything.

Apple Inc. (NASDAQ:AAPL) CEO Tim Cook made it a point to end WWDC with his personal stamp of approval for both the video at the beginning of the keynote and the new TV ad. He emphasized that the videos’ content reflects the continuation of Apple’s innovation and its focus on the customer experience:

I’d like to close this morning with a reminder that our goal at Apple is to make amazing products that our customers love. Really great products that enrich people’s lives. The words you saw at the beginning of the show are more than just words to us. They’re the values we live by. They drive us.

A smart direction
In the face of heated competition from companies like Samsung, investors should warmly welcome this new marketing approach. As Apple Inc. (NASDAQ:AAPL)’s advertising revamp unfolds, the company increasingly plays to its strengths. When it comes to satisfaction and usage, two measures that don’t lie about customer experience, Apple continues to deliver.

The article The Apple Product Test: “Does It Deserve to Exist?” originally appeared on and is written by Daniel Sparks.

Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!