According to a recent report by Gartner, smartphone sales grew 46.5 percent in the second quarter of 2013. With this type of growth, it is the first time smartphones sales have exceeded feature phone sales. Does that give you a better idea of where the market is headed in the future?
While there are multiple vendors and operating systems vying for the top spot in this heated market, the real battle is between Apple and Google. These tech giants have the top operating systems in the world.
Apple Inc. (NASDAQ:AAPL) iOS Still Trailing
Despite the fact that more iOS units were shipped during the second quarter of 2013 than the same quarter of 2012, Cupertino is not making up any ground on Google Inc (NASDAQ:GOOG) Android.
In fact, Apple’s market share fell from 18.8 percent in quarter two of 2012 to 14.2 percent this year.
On the other side of things, Google Android continues to dominate with 79 percent of the market. As if this is not impressive enough, you must take its market share from quarter two of 2012 into consideration: 64.2 percent.
As you can see, Google Inc (NASDAQ:GOOG) Android is picking up steam while Apple Inc. (NASDAQ:AAPL) is running out of momentum.
Could the next generation iPhone save Apple? Could a cheaper smartphone be what Tim Cook and company need?
Why the Gap?
It is always important to note that the Android operating system is run on a variety of devices, making it easier for Google to boost its numbers. With the help of Samsung, the number one worldwide smartphone vendor, Larry Page and company has a big ally on its side.
This is a battle worth keeping an eye on. Google Inc (NASDAQ:GOOG) Android has the lead right now, but Apple Inc. (NASDAQ:AAPL) is not down and out. With the upcoming release of the next generation iPhone, and the potential for a cheaper device, Cupertino may have enough ammunition to stage a big comeback as 2013 comes to an end.
Despite the fact that iOS is not keeping pace with Android, these hedge fund managers remain heavily invested in Apple: David Einhorn, Christopher Hansen, Jeffrey Edwards, Mark Diker, and Stuart Peterson.
Check out the video below to learn more about iOS: