Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Tesla Motors Inc (TSLA): Its Biggest Order to Date

Electric-car maker Tesla Motors Inc (NASDAQ:TSLA) is off to a fast start this year. The California-based company kick-started 2013 by increasing production on its Model S sedan, unveiling a new finance product, and celebrating its first profitable quarter as a public company. Not bad for a little EV start-up that few had heard of until recently. Still, many analysts worry that demand for Tesla Motors Inc (NASDAQ:TSLA)’s Model S may begin to stall as the year unfolds.

Tesla Motors Inc. (TSLA)

100 ways to love Tesla
Once again, the critics appear to be wildly shortsighted. Not only is Tesla Motors Inc (NASDAQ:TSLA) cranking out Model S deliveries, counting more than 4,750 cars in the first quarter, but the company is also beefing up its backlog of orders. Last month, Tesla secured its largest U.S. Model S reservation in the company’s history.

Downtown Project and Project 100 have committed to buy 100 zero-emission Model S cars from Tesla Motors Inc (NASDAQ:TSLA), in an effort to revitalize downtown Las Vegas. Zappos CEO Tony Hsieh is heading up the Project 100 initiative, and Vegas residents who become members will have on-demand access to cars, bikes, shuttle buses, and other modes of transportation.

So why Tesla Motors Inc (NASDAQ:TSLA)? The Project 100 team liked the high-tech nature of the Tesla Model S platform, particularly because it gives them more control over the member experience while also letting Project 100 collect valuable data about how members are using the vehicles.

This is Tesla’s largest single customer order to date, and I suspect that Model S demand will continue to surge in the quarters to come.

Fool contributor Tamara Rutter owns shares of Tesla Motors. The Motley Fool recommends and owns shares of Tesla Motors.

Loading Comments...