Tech News: Apple Inc. (AAPL)’s Rivals’ Effort, Google Inc (GOOG)’s Legal Action & Microsoft Corporation (MSFT)

Einhorn Sells Out His Microsoft Position and 2 Other Hot Stocks to Watch (WallStCheatSheet)
Microsoft Corporation (NASDAQ:MSFT): Current price $31.88 The influential hedge fund manager David Einhorn reported his second quarter portfolio Friday morning. For that quarter, he was a net seller, selling out a number of positions. Notably, Einhorn sold out his holdings in Microsoft Corporation (NASDAQ:MSFT) with sale prices between $28.56 and $35.67 at an estimated average price of $32.76. Nevertheless, Microsoft Corporation (NASDAQ:MSFT) shares are up 0.22 percent at $31.86 just before noon Eastern Time on Friday. …The Federal Reserve has released a final rule that will require 70 financial firms to pay an aggregate of $440 million for the cost of its expanded supervision.

New Mac Pro 2013: Apple tries to kill tower computing (StableyTimes)
The 2013 Mac Pro is less of a computer so much as it’s a computing appliance, that’s what makes it dangerous. It’s the world’s most powerful personal computer and gives bragging rights to anyone who owns one. But for all its geek prowess, the new Mac Pro is not the least bit geeky. And that in turn gives Apple Inc. (NASDAQ:AAPL) bragging rights of its own. The geeks who own the most menacing looking of PC towers are doing so to mark their territory, to assert themselves as geek gods among the mere mortal geeks around them. That’s a game Apple Inc. (NASDAQ:AAPL) long played with its Mac Pro towers over the years. No more. And it’s the end of an era.

Pay-Per-Gaze Advertising: New Google Patent May Reveal Plans For Monetizing Google Glass (MarketingLand)
Google Inc (NASDAQ:GOOG) has been granted a patent that appears to reveal some far-reaching plans for the eye-tracking sensor that exists — but currently isn’t formally used — on Google Glass. And if you think those plans must include some form of advertising, you’d be correct. In the patent, Google Inc (NASDAQ:GOOG) is calling it “pay-per-gaze” advertising, and it involves charging advertisers if the user looks at an ad — online or offline — while wearing Glass. To be clear, the patent — which was filed in May 2011 and granted on Tuesday — doesn’t specifically mention Google Glass by name, and the application includes images that look more like traditional two-lens glasses than Google Glass:..

 Cramer’s Six in 60: LCC, MRVL & more (CNBC)