T-Mobile and Apple: Do you remember this piece from a couple weeks back: Apple Inc. (AAPL) iPhone 5 Finally Coming to T-Mobile? This news regarding Apple Inc. (NASDAQ:AAPL)’s iPhone 5 was quite exciting for those who rely on T-Mobile as their wireless carrier.
As soon as this announcement was made, many people began to wonder what type of effect this would have on both companies. In other words, would T-Mobile see a bump in business because it was now offering the Apple Inc. (NASDAQ:AAPL) iPhone 5? Along with this, would the Cupertino-based tech giant make out in the end?
According to a story by PhoneArena.com – Leaked memo shows 250K have pre-registered for T-Mobile’s Apple iPhone 5 – things are going quite well for both companies at this time.
As the title suggests, at least 250,000 consumers are ready to take advantage of the iPhone 5 on T-Mobile’s network.
From the perspective of T-Mobile, this is a huge deal. The PhoneArena.com piece touches on this, offering the following information:
“According to T-Mobile executives, ever since the UNcarrier plans debuted, the carrier has seen traffic in its stores increase. David Carey, executive vice president for corporate services, said, “I have every reason to believe this momentum will continue and carry forward,” but added that it is too early to see if this momentum will stick. T-Mobile has done away with two-year contracts and subsidized pricing on new phones. Customers now make a down payment and pay off the balance by making installment payments monthly over 20 to 24 months.. The phone remains locked to T-Mobile until the handset is paid off. On the other hand, you can leave T-Mobile at any time without getting socked with an ETF.”
This is just what T-Mobile was hoping for. They got in bed with Apple Inc. (NASDAQ:AAPL) and its iPhone 5, and things are beginning to payoff. As noted by Carey, it is hard to say if the “momentum will continue and carry forward” but as of now things are moving forward in the right direction.
The article also touches on the fact that more than 250,000 pre-registrations have been received by T-Mobile. As if this is not interesting enough, check out this fact: roughly 80 percent of the registrations are coming from existing customers.
In other words, the addition of the iPhone 5 may not be attracting much outside attention, but those who are already with the carrier are willing to make the change.
For both T-Mobile and Apple, this deal appears to be a match made in heaven.
Do you agree that the Apple Inc. (NASDAQ:AAPL) iPhone 5 will be a big hit with T-Mobile customers? Share your thoughts in the comment section below.
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DISCLOSURE: I have no positions in any stock mentioned.
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