Starbucks Corporation (SBUX): Will Green Mountain Coffee Roasters Inc. (GMCR) Keep Up Its Fast Growth?

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One interesting question facing Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR) is how to handle the recent drop in coffee prices. For years, Kraft Foods Group Inc (NASDAQ:KRFT), Starbucks Corporation (NASDAQ:SBUX), and other coffee giants passed through price hikes to customers. But after the drop, Kraft Foods Group Inc (NASDAQ:KRFT) and Starbucks Corporation (NASDAQ:SBUX) have made competitive drops in a potential price war, but Green Mountain has used the opportunity to convert its blends to fair-trade beans while promising not to pass through higher costs to customers.

In its quarterly report, watch to see how Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR) maps out its future strategic plans. Low coffee prices give the company some extra room to maneuver, but it still needs to take steps to retain its competitive edge in the face of competition from Starbucks and others.

The article Will Green Mountain Coffee Keep Up Its Fast Growth? originally appeared on Fool.com and is written by Dan Caplinger.

Fool contributor Dan Caplinger has no position in any stocks mentioned. You can follow him on Twitter: @DanCaplinger. The Motley Fool recommends Green Mountain Coffee Roasters (NASDAQ:GMCR) and Starbucks and owns shares of Starbucks.

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