Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Sony Corporation (ADR) (SNE), Microsoft Corporation (MSFT) – Showdown at E3

Page 1 of 2

The first day of the much anticipated E3 expo was less of a cordial professional showcase of the future in video games, and more of the first head-to-head battle between Sony Corporation (ADR) (NYSE:SNE) and Microsoft Corporation (NASDAQ:MSFT) over the new consoles since their announcements last month. Stated in my last post on the console wars, both were advertising cutting-edge computing power and amazing graphics, not to mention its other add-ons like TV and movie streaming that serve as an attempt to expand beyond the hardcore gamers. Here, though, despite Microsoft Corporation (NASDAQ:MSFT)’s Xbox One being shown first, Sony counterattacked in a big way, and landed punches that have sent Microsoft Corporation (NASDAQ:MSFT) reeling.

Sony Corporation (ADR) (NYSE:SNE)
PS4 Affordability is Sony’s Left Hook….

By most accounts, Sony Corporation (ADR) (NYSE:SNE) was E3’s big winner on Day 1. Not only did they release the new PS4, which looks like a hybrid between the Xbox One and the PS2 in a good way, but they crafted their presentation to establish differences between themselves and Microsoft Corporation (NASDAQ:MSFT). While Microsoft Corporation (NASDAQ:MSFT) announced on June 10 that their new console would cost $499, Sony Corporation (ADR) (NYSE:SNE) came out the next day and announced that it would be $100 less than the Xbox One. Given Sony Corporation (ADR) (NYSE:SNE)’s advantages in computing power, as well as a devoted gamer base, this gives Sony Corporation (ADR) (NYSE:SNE) an instant leg-up over its competition.

…and a Right Upper Cut with Game Sharing

Another big win for Sony Corporation (ADR) (NYSE:SNE) was announcing that the new system would be open to used games, as well as announcing an expansive library of PS3 games available on Sony’s cloud software. By emphasizing the ease of sharing games, and the fact that it is free to do so, Sony has hit at another difference between the two giants. Microsoft Corporation (NASDAQ:MSFT) developers had stated that used games could be played on the Xbox One, but only if a fee was paid, and the user was frequently on Xbox Live. This has irked a lot of gamers because it makes the cost of playing the newest titles more expensive, in addition to limiting backwards compatibility for Xbox 360 games.

Microsoft Bloodied As Sony Takes the Round

By emphasizing consumer demands first and waiting to show off the PS4 until E3, when the eyes of the gamer universe would be focused on them, Sony delivered two big blows to Microsoft and established the PS4 as the premiere console of the next generation, casting doubts regarding the appeal of the Xbox One to gamers, given the price and technology differences. The PS4 comes out of this as a cheaper and more user-friendly console, a big plus for Sony, and puts Microsoft on the defensive for the rest of the convention, if not the rest of the summer.

Page 1 of 2

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!