Apple Inc. (NASDAQ:AAPL) has just revealed that its Apple smart watch will be available in store starting April 24 but will be available to pre order from the website beginning April 10. There were many surprises during the event held in San Francisco today, including that the mid-range stainless steel edition will begin at $549 and will go up to $1,099.
“Apple’s pricing demonstrates the confidence it has in the new Apple Watch’s functionality, design and consumer appeal,” commented Ian Fogg from the consultants IHS.
In the company’s website, there is a list of 38 models in total for the smart watches, this might be a challenge on how the brand will be able to market them. Apple Inc. (NASDAQ:AAPL)’s CEO Tim Cook said that the battery of the Watch will typically last for 18 hours. The device will take 2 and a half hours to charge from 0% to 100% and it comes with a Power Reserve facility which allows the Watch to continue to show the time for up to 72 hours after other functions have turned off.
The company revealed that there is thousands of new apps that have already been developed for the Watch. Some of the confirmed apps that have been developed for the device include: social networks Facebook Inc (NASDAQ:FB)’s Instagram and Facebook, the car pick-up service Uber and the Chinese messaging app WeChat. Other functions that the company revealed today include using the Watch as a mean to open a compatible hotel room lock as an alternative to the key card, being able to check the name of a song through the app Shazam and opening a internet-connected garage door remotely.
“In the end, similar to a smartphone or a tablet, what will make smart watches relevant are the apps available. And what will make them appealing is the design and the quality of the hardware that runs those apps,” commented Franciso Jeronimo, an analyst at IDC.
For device to be able provide its own functions such as GPS tracking, receiving phone calls and transmitting messages, the Watch requires its owner to have an iPhone 5 or a more recent version of the Apple handset which limits its potential audience. There’s been some doubts over the Watch will succeed of fail because of the mixed reactions with some fashionistas divided over styling and the techies not fully convinced that it’s a “must-have” product.
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