salesforce.com, inc. (CRM) Remains a Compelling Opportunity

Analysts on a consensus basis believe that Google Inc (NASDAQ:GOOG) will continue to grow earnings by 14.5% on average over the next five-years. This plays into the fact that web advertising is continuing to be seen as a stronger alternative to traditional media advertising. Facebook Inc (NASDAQ:FB) is also projected to grow earnings by approximately 29.2% on average over the next five years.

Both search and social marketing are projected to grow exponentially over the course of five years. ExactTarget’s merger with Salesforce.com will give marketing executives the needed insights plus technology to carry out an effective advertising strategy across all web platforms going forward.

Analysts on a consensus basis anticipate salesforce.com, inc. (NYSE:CRM) to grow earnings by 28.4% on average over the next five years. This rate of growth could be more substantial as it continues to build upon the philosophy of being an all-in-one solution for all marketing needs.

Assuming Salesforce.com can maintain its number-one market share in customer-relationship management, and that it can effectively integrate a consulting practice into its business, the company’s stock should appreciate significantly over the course of five-to-10 years.

Conclusion

What you’re buying with salesforce.com, inc. (NYSE:CRM) is the company that could represent every facet of web-based marketing and selling. The combination of technology, support and consultation will lead to cross-selling opportunities for this company, which will improve earnings growth going forward. Investors should stay the course with this investment, especially if growth is the primary investment objective. The 20% pullback from all-time highs could be the buying opportunity we have all been waiting for.

The article Salesforce.com Remains a Compelling Opportunity originally appeared on Fool.com and is written by Alexander Cho.

Alexander Cho has no position in any stocks mentioned. The Motley Fool recommends Google and Salesforce.com. The Motley Fool owns shares of Google. Alexander is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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