salesforce.com, inc. (NYSE:CRM) acquired Rypple in 2011. Rypple had just launched a native Android app prior to the acquisition which connects managers with employees. Rypple’s helps managers improve employee performance through “social goals” and engagement. This came at a similar time when SAP had bought out SuccessFactors. Rypple was founded in 2008 with 45 employees. Its customer base includes companies such as Facebook and Spotify. Success of salesforce.com, inc. (NYSE:CRM) and SuccessFactors will factor in its use of integrated talent management solutions versus stand alone. salesforce.com, inc. (NYSE:CRM) has already proven significant in making cloud mainstream within the industry.
salesforce.com, inc. (NYSE:CRM) Mar. 25, 2013 Market Close: $ 172.76 and Key Stock Data
Dividend Yield CRM has not issued dividends in more than 1 year.
P/E Ratio N/A
Market Cap $25.78 Billion
Shares Outstanding 146.45 Million
Public Float 135.01 Million
SAP embraces the cloud in 2013. SuccessFactors (“SuccessFactors”), SAP and SuccessFactors announced on February 23, 2012, that SAP has completed the acquisition of SuccessFactors. The company had acquired for $3.4 billion SuccessFactors in the year 2011. SuccessFactors is a cloud-based maker of human-resources software. SuccessFactors’ software is a cloud-based suite of tools around managing various personnel issues in a business: Performance management, goal setting, managing compensation and even planning for succession among senior managers. Its customer base includes companies such as Advanced Micro Devices, Comcast and BlackRock. SuccessFactors competes with the company Workday.
“For more than a decade, SuccessFactors has created and led this space,” said Lars Dalgaard, founder and CEO of SuccessFactors and member of the Executive Board of SAP AG. “The biggest core-HRIS cloud deal ever done with 300,000 users. We will continue to invest more aggressively in delighting our customers and leading in this field.”
SAP Mar. 25, 2013 Market Close: $ 79.86 and Key Stock Data
Dividend Yield N/A
P/E Ratio 26.09 Trailing 12 months
Market Cap $99.79 Billion
Shares Outstanding 1.23 Billion
Public Float 1.23 Billion
2013: Investing in Gamification
The HR solutions and software market is highly competitive, with companies that have been competing in this market for a very long time. The growth of the Global Gamification market is driven by many factors such as the market’s ability to optimize in consumer engagement. Investors following gamification for enterprise companies should consider innovation areas, engagement and collaboration, organizational culture and growth expansion. With present economic conditions, investors are optimistic but seek out value in gamification.
The article M&A in Gamification originally appeared on Fool.com and is written by Jennifer Lynn.
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