Research in Motion Ltd. (BBRY) Won’t Send Z10 to Japan

Research in Motion Ltd. (NASDAQ:BBRY) … er, BlackBerry Ltd. (NASDAQ:BBRY) is trying to build some momentum after releasing is brand new BlackBerry 10 operating system in its Z10 smartphone  last week in the United Kingdom and just the other day in its native Canada. But with U.S. release not due until for at least a month (with T-Mobile USA reportedly the closest to launch), BlackBerry is trying to keep itself relevant and viable in the smartphone discussion until results in the U.S. establish a verdict.

However, another strong smartphone market is apparently not on the launch list for Research in Motion Ltd. (NASDAQ:BBRY) – er, BlackBerry. The company is announcing that while it will release its Z10 in several countries over the next few weeks, Japan is apprently not one of them.

BlackBerry Ltd (BBRY)Part of the reason for the company’s reticence to go into Japan with its new smartphone is because its market share in Japan has dropped to a paltry 0.3 percent after being as high as 5 percent. With that, the company has decided that it would be too costly to create its BB10 OS in Japanese for the market. ”Japan is not a major market for BlackBerry and we have no plans to launch BlackBerry 10 devices there at this time,” Research in Motion Ltd. (NASDAQ:BBRY) … er, BlackBerry Ltd. said in a statement. “However, we will continue to support BlackBerry customers in Japan.”

Not putting resources in a strong and growing smartphone market is actually be viewed as a good thing for some. ”This is a wise move by BlackBerry to deploy its resources where it’ll generate the greatest returns,” said IDC analyst Kevin Restivo. “The Japanese smartphone market is dominated by Android-powered and iOS devices.” Recent data from Japan suggests that Apple Inc. (NASDAQ:AAPL) iOS and Google Inc. (NASDAQ:GOOG) Android devices make up more than 83 percent of the marketplace there.

The Z10 is due to launch in France and the United Arab Emirates next week.

What do you think? Is skipping Japan a good idea? Will Research in Motion Ltd. (NASDAQ:BBRY) … er, BlackBerry Ltd. still have positive momentum by the time the Z10 launches in the U.S.? Let us know your thoughts in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

Please see these related BBRY articles:

BlackBerry Stock Spiked on Promising U.K. News

The Good, Confusing and Ugly

Sell the News, or Just Sell the Stock?

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Largest Pharmaceutical Companies In the World

The 10 Most Expensive Android Apps

The 9 Most Expensive Designer Bags in the World

The 7 Most Expensive Real Estate in the World

The 10 Most Expensive eBay Items Ever Sold

The 10 Most Expensive iPhone Apps

The 9 Most Expensive Designer Shoes in the World

The 10 Most Expensive Cigarette Brands

The 10 Most Expensive Law Schools in the US

The 10 Best Wall Street Movies

The 10 Most Expensive Golf Clubs Ever Sold

The 10 Most Expensive Golf Memberships

The 10 Best Disney Characters Ever Created

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!