Research In Motion Ltd (BBRY): What You Might’ve Missed

As of late, Research In Motion Ltd (NASDAQ:BBRY) BlackBerry has been doing whatever it can to connect with its audience. The company is looking to make a big comeback in the smartphone industry, and it is obvious that “getting personal” is part of its bigger strategy (here is another part of its strategy).

On the company’s official business blog, you will find an interesting piece that was recently published: Recapping the 2013 BlackBerry Achievement Awards

While the title pretty much says it all, you may not know the first thing about the Research In Motion Ltd (NASDAQ:BBRY) BlackBerry Achievement Awards.

For more on this, here is a brief excerpt from the story:

“This year’s BlackBerry Achievement Awards recognized the cutting-edge contributions of exceptional businesses, entrepreneurs, and developers from all around the world. With five new award categories, including App of the Year, Putting Customers First, Mobile Innovation of the Year, Making the World a Better Place and Entrepreneur of the Year, we saw an impressive number of submissions. For the first time, we also opened up each of the categories for public voting. Over 11,000 votes were cast!”

As you can see, BlackBerry is doing its part in recognizing top contributors from all over the world. With multiple categories, as well as the ability for individuals from every country to participate, these awards are becoming more and more popular with each passing year.

Even more so, 2013 was the first time Research In Motion Ltd (NASDAQ:BBRY) BlackBerry opened voting to the public. And with more than 11,000 votes submitted, you can see just how big of a deal this has become.

Here is more from the same piece:

“We put together a short video highlighting several of our award recipients, including ING DIRECT Canada, e-Cycle LLC, DIRECTV PanAmericana, Nobex Technologies Inc., PriceCheck Pty. Ltd and Cine Hoyts Argentina. These customers discuss their relationship with BlackBerry, their experience with the BlackBerry 10 platform and the ease to develop for BlackBerry.”

You can watch this video in its entirety on the following page. It will only take a few minutes of your time, and will give a solid idea of what Research In Motion Ltd (NASDAQ:BBRY) is hoping to accomplish and how grateful the recipients of these awards really are.

The Research In Motion Ltd (NASDAQ:BBRY) BlackBerry Achievement Awards should not be overlooked. This is something the company has put a lot of time into developing (along with its app store).