BlackBerry Competitors: Research In Motion Is Losing Ground In This Key Country

Published on April 2, 2013 at 9:43 am by Chris Bibey in News

BlackBerry Competitors: Most people are well aware of the fact that Research In Motion Ltd (NASDAQ:BBRY) BlackBerry is no longer the powerhouse it once was in the smartphone industry. In addition to everyday consumers shunning these devices in favor of the competition, some of the largest companies in the world, including Home Depot, are doing the same.

BlackBerry Ltd (NASDAQ:BBRY) According to a recently report by Kantar Worldpanel ComTech, things are not looking good for the company in the UK. While Research In Motion Ltd (NASDAQ:BBRY) is hoping that this will change in the near future with the help of its new releases, including the Q10, there is no way of knowing if the company will ever be able to reach its former glory.

Data from the report, as shared by CityAM.com, shows that BlackBerry is losing ground in the UK. While the competition as a whole appears to be dominating Research In Motion Ltd (NASDAQ:BBRY), it is Google’s Android software that is really taking things to the next level.

The article states, that “Google’s Android software now account for six in every 10 handsets sold in the UK, with the likes of Samsung and HTC stealing sales from a struggling BlackBerry.”

As you can see, the problem is not just the emergence of Google Inc. (NASDAQ:GOOG)’s Android software. It is the fact that Samsung and HTC are coming in and taking what is leftover.

And of course, we don’t want to overlook what Apple Inc. (NASDAQ:AAPL) is doing in the UK.

Report data shows that British sales of Android devices have increased to 58.3 percent in the three month leading up to February. This is a huge jump compared to last year, when it accounted for less than 50 percent.

Apple Inc. (NASDAQ:AAPL) continues to do well with its iPhone smartphone right around the 20 percent mark.

Where does Research In Motion Ltd (NASDAQ:BBRY) fit in? Despite its past success in the UK, BlackBerry only pulled in 5.1 percent of the market share. Believe it or not, this is down more than 16 percent from the same period last year.

Here is what Kantar Worldpanel ComTech’s Dominic Sunnebo had to say about sales, particularly the Z10:

“Although the new model received great reviews, it’s going to take time for BlackBerry to see share gains. Consumers just don’t have the same levels of pent up demand for the handset as they did for the iPhone.”

Do you think Research In Motion Ltd (NASDAQ:BBRY) has any chance of making up ground in the UK over the next year? Share your thoughts in the comment section below.