Research In Motion Ltd (BBRY) Hits The Streets

We have spent a lot of time talking about Research In Motion Ltd (NASDAQ:BBRY) and its comeback attempt. While some moves by the company appear to put it on a better track for future growth, others don’t make nearly as much sense. With all this in mind, one thing is for sure: BlackBerry is doing all it can to reach out to potential buyers to show them what its devices have to offer.

The BlackBerry for Business blog recently published this post: BlackBerry Balance Demo Team Takes to the Streets of Washington, D.C.

This is an exciting piece that shows just how devoted Research In Motion Ltd (NASDAQ:BBRY) is to pushing its products and services to the world through unconventional methods.

Here is a brief excerpt from the blog post, explaining the event in greater detail:

“Armed with BlackBerry Z10 devices and these awesome costumes, our BlackBerry Balance demo team took to the streets to show the people of Washington, D.C. the power and versatility of BlackBerry Balance. Our team members don’t just love BlackBerry Balance – they live it. Sporting half-business, half-casual attire, the demo team exemplifies how BlackBerry allows you to manage your personal and work lives. They even wore special BlackBerry Backpacks with LCD screens for device demonstrations!”

As you can see, the BlackBerry team is doing more than simply talking to people about the company’s products. They are taking things to the next level, doing whatever they can to get the attention of others so they can engage them in a conversation.

This may not be what you would expect from other tech companies, but Research In Motion Ltd (NASDAQ:BBRY) BlackBerry is taking a different approach in its attempt to regain some of the market share the company lost over the past few years.

The piece goes on to add the following:

“The Demo Team mingled with the public, surprising pedestrians with their costumes and impressing onlookers with the functionality of the re-invented BlackBerry Z10. Our BlackBerry Balance Demo Team spread out across the city to demonstrate how Balance helps government workers move seamlessly between their work and personal apps.”

Thinking outside the box may be just what Research In Motion Ltd (NASDAQ:BBRY) needs to do in order to get back on the right track. It is safe to say that this approach is unique to the market.