Research In Motion Ltd (BBRY): Can Lenovo Really Buy Out BlackBerry?

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What the future holds for BlackBerry if Lenovo doesn’t step in

BlackBerry will not get back on the top overnight and the company has to face some serious hurdles in 2013. Two things will affect BlackBerry’s sales, competition and its late entry. The company’s late entry into touchscreen smartphones is one of the reasons why BlackBerry has lost so much market share. It could also impact current sales of the BlackBerry Z10 and Q10. Competition is as fierce as ever and some of the struggling players have already stepped up their game, including Sony Corporation (ADR) (NYSE:SNE) and Nokia Corporation (ADR) (NYSE:NOK). Therefore, not only does the Z10 face competition from the the iPhone 5 and the upcoming Samsung Galaxy S4, but also from Nokia and Sony’s latest offerings.

Even though the company has released a totally new product, compared to its previous product line, the loss of BlackBerry’s brand image might finally mark the end of the company, as a whole. If the Z10 and Q10 don’t perform well in 2013, it could well be the end of BlackBerry.

Conclusion

Research In Motion Ltd (NASDAQ:BBRY)’s shares have been going up as the company tries to get back its lost brand image. BlackBerry might continue to grow in upcoming months until a true picture of its sales is reported. Even though the reception has been good, we will still need to wait for the Q1 results in order to get a better picture on how well the company has done in 2013. The second quarter will probably be the most important quarter in order to analyze the company’s performance in various markets, including the U.S market. BlackBerry still finds itself in a similar position as Nokia as both the companies are trying to get back on top after losing significant market share in recent years. Also, Sony is another player which has stepped up its game in the industry and is determined to get back on top.

The article Can Lenovo Really Buy Out BlackBerry? originally appeared on Fool.com.

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