Research In Motion Ltd (BBRY) BlackBerry Tooting its Own Horn

Research In Motion Ltd (NASDAQ:BBRY) BlackBerry is putting a lot of time and resources into its app store, hoping to make up ground on the competition (learn why students love it).

The fact that BlackBerry is working hard on behalf of its developers and customers should not be lost in the fold. While the company mat not be making up much ground in the smartphone market, it is not due to a lack of effort.

With all this in mind, Research In Motion Ltd (NASDAQ:BBRY) BlackBerry has made a change to the way “Built for BlackBerry” apps are presented in its storefront. This is a topic the company recently tackled on its official developer blog. Here is what you need to know:

“With over 120,000 BlackBerry 10 apps and games in BlackBerry World, we wanted to make sure that Built for BlackBerry apps get the recognition they deserve. That’s why we’re adding the Built for BlackBerry badge to BlackBerry World – so that you can easily identify apps and games that deliver the signature BlackBerry experience.”

In other words, BlackBerry recognizes the importance of showing others that there are developers building apps for this brand. The company doesn’t want to be seen as a second rent player in the market.

If you don’t spend much time in the Research In Motion Ltd (NASDAQ:BBRY) BlackBerry store, you may not be able to easily pinpoint the changes. However, the blog post goes on to break down what is different. Here is what you need to know:

“The first thing you’ll notice when browsing apps in the list view is the new Built for BlackBerry indicator located next to the star rating. This easy to recognize symbol helps users quickly identify Built for BlackBerry applications while browsing BlackBerry World.”

If you are browsing BlackBerry World in hopes of only finding apps that are “built for BlackBerry” this change is going to help immensely.

Additionally, the visibility of these apps has been increased on the app details page.

Research In Motion Ltd (NASDAQ:BBRY) is doing its best to push BlackBerry World as a solid competitor in the app space. This is just one of the many ways the company is hoping to pick up steam in this area and show users and developers that it is doing big things.

What do you think about this change by Research In Motion Ltd (NASDAQ:BBRY)? Do you agree that it will go a long way in helping the company take its app store experience to the next level? Share your thoughts in the comment section below (this story is also worth reading).