Research In Motion Ltd (BBRY), Apple Inc. (AAPL), Nokia Corporation (ADR) (NOK): The Hard Truth Behind BlackBerry’s Newfound Optimism

The erosion in service fee-based revenue is unlikely to be stopped by measures such as the introduction of newer handsets or banking on the popularity of the company’s messaging services. Licensing contracts for the BB10 software might be a smart move by the company in this direction. Another recent company plan to offer its ‘Blackberry Balance’ work-life secure data solutions for Android and iOS-powered devices will also probably be a good start.

Let’s accept the fact – Apple and Android have too much of a head start over Blackberry, which can at best be an ‘also-ran.’ Frankly speaking, I don’t have much hope for Blackberry’s US-based sales figures that are likely to show up in the next quarter. But the launch of the physical keyboard-enabled Q10 would be an interesting proposition. That’s because Blackberry loyalists have always doted on the ‘Qwerty keyboard’ factor. But then again, this time the company just has to get the pricing right. The next quarterly results should automatically tell you whether you need to sell this stock or hold it further. Sadly, the majority of indications point to the former possibility.

The article The Hard Truth Behind BlackBerry’s Newfound Optimism originally appeared on Fool.com.

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