All businesses constantly engage in a type of warfare against competition, product obsolescence, and negative perceptions. With that being said, looking at pizza restaurant chain Papa John’s Int’l, Inc. (NASDAQ:PZZA) from the perspective of strengths, weaknesses, opportunities, and threats will give you a good idea of the company’s investment merits.
Strengths
NFL partnership – Papa John’s Int’l, Inc. (NASDAQ:PZZA)’s is in a partnership with the National Football League. The popularity of American football adds eyeballs to Papa John’s Int’l, Inc. (NASDAQ:PZZA)’s promotional efforts, translating into higher sales for the company. The Super Bowl coin-toss promotion proved very popular according to Papa John’s latest earnings call.
Management ownership – Managers and employees who own a significant stake in a business will take better care to ensure its success. If they don’t, then a considerable portion of their wealth will disappear. Founder, Chairman, and Chief Executive Officer John Schnatter owns 27% of the company he founded right after finishing college. He understands sweat equity.
Company stores – Same store sales for the North American company-owned stores increased 4% in the most recent quarter, quadrupling the same store sales increases of its domestic franchise units. The reason lies in the fact that company-owned stores operate in a more established market with advertising catered to the local market.
Gold standard – Papa John’s Int’l, Inc. (NASDAQ:PZZA)’s “Gold Standard” ensures uniformity of product across the board internationally. A Papa John’s pizza in China and the U.K. will be similar to the one you find in the U.S. under this standard.
Quality product – Papa John’s Int’l, Inc. (NASDAQ:PZZA)’s higher quality product enables the company to charge a slightly higher price for its pizza. Papa John’s pizza certainly stands out.
Online experience – Papa John’s Int’l, Inc. (NASDAQ:PZZA)’s provides an excellent online interface where you can go online and order pizza. On the ordering portal, you interactively build your pizza by simply clicking on a picture of a topping and immediately seeing what your pizza will look like. This engages the consumer adding to their hunger as they order. In addition, you can build reward points towards a free pizza.
Weaknesses
Franchisee owned stores – In Papa John’s most recent quarter, its franchisee owned same store sales only increased 0.8%. This represents a quarter of the same store sales of the domestic corporate stores mentioned above. Even more worrisome, the CEO said that corporate performance exceeded the franchisee performance on every single internal metric. The disparity in performances between the two types of stores bears watching.
Number of stores – Papa John’s operates 4,200 stores, a small amount compared to the 10,330 stores operated by Domino’s Pizza, Inc. (NYSE:DPZ) and the 12,900 Pizza Huts owned by Yum! Brands, Inc. (NYSE:YUM). This gives Yum! Brands and Domino’s Pizza, Inc. (NYSE:DPZ)’s greater pricing power than Papa John’s.
Opportunities
International expansion – Papa John’s international operations represent the company’s best opportunity. Its international same store sales increased 8% versus 2% for its North American unit. International revenue increased 18% in its most recent quarter. Its international revenue only makes up 6% of its overall revenue, meaning there’s room for growth.
Franchisee retraining – Papa John’s corporate team is going out to talk to franchisees about best practices to improve performance.
Threats
Competition – As mentioned above, Yum! Brands, Inc. (NYSE:YUM)’ Pizza Huts exceed the number of Papa John’s by about three times, giving them greater ubiquity in terms of pricing power and consumer awareness.
In the United States alone, the number of Pizza Huts is around 6,232, vastly exceeding Papa John’s global count.
Yum! Brands, Inc. (NYSE:YUM) already possesses a major presence in international markets. Yum! Brands, Inc. (NYSE:YUM) operates 1,063 Pizza Huts in China as of the most recent quarter. It also operates 310 Pizza Huts in the India Segment as well. In other international markets, it operates 5,300 Pizza Huts.
