Nokia Corporation (NYSE:NOK) had probably the most-anticipated pre-Apple launch event last week, as the company prepared to unveil its new Lumia 820 and 920 handsets which would run the new Windows Phone 8 operating system made by Microsoft Corporation (NASDAQ:MSFT). However, the stock and the company took an image hit nto so much for the handsets, but for the marketing surrounding the event, from which was missing much of the important information that investors and general-audience media wanted and needed to hear.
That notwithstanding, a recent analysis of Nokia Corporation (NYSE:NOK) and its Lumia handsets put an optimistic look at the stock moving forward, as the Lumia has received positive reviews and may be a viable alternative to some of the android and iOS handsets that are in the market or will be coming to market in the coming weeks. The Lumia boasts a 4.5-inch display that has a Pure Motion HD display, which is deemed to be slightly better than the trendy HD displays available now. The company also sells us its PureView camera technology, which produces better quality pictures with less blurriness, plus the handset features wireless charging through what is called magnetic induction. The handset also features CityLens, which allows a user to hold up the phone to the surroundings, and the phone will tage each store, landmark and location in the image.
The phone seems to have the features to make Nokia Corporation (NYSE:NOK) very competitive in the marketplace, but the stock suffered simply because the launch missed some key information for investors and media – namely, a release date for the phone, suggested retail prices and the confirmed wireless carrier partners who will offer the phone – though AT&T Inc. (NYSE:T) and Verizon Communications Inc. (NYSE:VZ) have been mentioned as carriers in weeks leading up to the launch. Not only that, but the launch covered technicals of the Lumia and did not show off many of the features and how they work.
Despite the weak launch, there is optimism that Nokia Corporation (NYSE:NOK) may be ready for a revival in the smartphone market with its Lumia handsets that will run Windows Phone 8 by Microsoft Corporation (NASDAQ:MSFT).