There has been a lot of talk lately about the recent acquisition of Nokia Corporation (ADR) (NYSE:NOK) by Microsoft Corporation (NASDAQ:MSFT). While this may not be that big of a deal to some people, it is going to impact millions of others. This is particularly true if you are currently a Nokia customer, or thinking about buying one of these devices in the near future.
The fact that Nokia is not a top dog in the United States smartphone market doesn’t say much about what the company is doing in the rest of the world (more on this below). With the new partnership, it is safe to assume that NOK and MSFT are hoping to expand its reach.
Nokia Corporation (ADR) (NYSE:NOK) Phones offer a lot
As of late, Nokia has been making big moves in the mobile device space. For instance, its new aluminum Nokia 515 has been well received and we can expect much of the same with traditional category lines including the Asha 501.
In a recent Nokia blog post, the company discusses the extensive use of its phones all over the world. For instance, did you know that there are 1.3 billion people using a Nokia phone in the world today? It is often times difficult for consumers in the US to understand this, being that the company has been passed by in recent years. However, Nokia continues to roll along in many markets. In fact, the word “Nokia” means “phone” to customers in some market. How about that for brand recognition?
The fact of the matter is that many long standing Nokia Corporation (ADR) (NYSE:NOK) are not familiar with Microsoft and all that the company has to offer. That being said, they are soon going to learn that this partnership is going to do big things for all parties involved.
Microsoft has to be excited with this deal, due to the fact that Nokia mobile phones will help introduce a new batch of consumers to its products and services.
Nokia Corporation (ADR) (NYSE:NOK) and Microsoft Corporation (NASDAQ:MSFT) are a match made in heaven. Nobody knows just yet what this deal will bring, but things are already looking up.
These hedge fund managers are heavily invested in MSFT: William Duhamel, James Litinsky, Jeffrey Ubben, Kelly Cardwell, and Sandy Nairn. Do you think the recent acquisition of Nokia will keep them excited about the future?