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Nokia Corporation (ADR) (NOK) News: Consumer Branding, Business Models & Microsoft Corporation (MSFT)

Editor’s Note: Related tickers: Nokia Corporation (ADR) (NYSE:NOK), Microsoft Corporation (NASDAQ:MSFT), Apple Inc. (NASDAQ:AAPL)

Ballmer Promises Merger Will Lead To Shorter Names (Slate)
Microsoft CEO Steve Ballmer explains the synergies involved in a Microsoft Corporation (NASDAQ:MSFT)/Nokia Corporation (ADR) (NYSE:NOK) merger—shorter names: “I think we can probably do better for consumer names than ‘Nokia Lumia Windows Phone 1020,’” Ballmer said. “Yet, because of where both companies are and the independent nature of the businesses, we haven’t been able to shorten that. … Now, we can simplify the overall consumer branding and messaging gets much simpler. That is an efficiency of being one company.”

Stephen Elop & Steve Ballmer

Nokia buy can’t fix Windows Phone biggest hurdle: Itself (cNet)
Microsoft’s buyout of Nokia Corporation (ADR) (NYSE:NOK)’s cell phone branch will benefit everyone, the two companies’ CEOs say. The direct reach into Microsoft Corporation (NASDAQ:MSFT)’s deep pockets will give Nokia phones the financial backing they need to make an even firmer marketing push. What’s more, integrated hardware and software teams spell faster releases. Making Nokia’s celebrated design aesthetic the vanguard of a new hardware-focused Microsoft brand may give Redmond all sorts of cachet. But that hardware cred won’t mean much so long as Microsoft’s Windows Phone OS trails behind Android and iOS.

Microsoft And Nokia’s Plan To Shake Down Android Device Manufacturers (ReadWrite)
While much of the talk surrounding Microsoft Corporation (NASDAQ:MSFT)’s acquisition of Nokia Corporation (ADR) (NYSE:NOK)’s mobile business surrounds the inevitability of end-to-end mobile business models, there’s a vastly different lesson to take from Microsoft’s acquisition. Along with Nokia’s mobile business Microsoft got a 10-year license to a massive treasure trove of mobile patents. The real money, however, isn’t in Microsoft delving deeper into Android patent royalties. Rather, it’s in letting Nokia do it.

Why the Google-Motorola deal matters for Microsoft-Nokia (CNN)
The computer in your office is made by… well, it doesn’t matter who it’s made by. Unless you are in a creative profession, that computer is run on Microsoft Corporation (NASDAQ:MSFT) Windows. And the phone in your pocket is made by Nokia Corporation (ADR) (NYSE:NOK), or–if you’re feeling stylish –Motorola. Apple Inc. (NASDAQ:AAPL) made your mp3 player (yeah, back when we still called them mp3 players), and Samsung made your display screen, or your TV screen, or both.

Nokia stock to remain shorted: analyst (CNBC)

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