Nokia Corporation (ADR) (NYSE:NOK) has been getting some positive feedback around the world for its new flagship handset, the Lumia 920, which runs on the new Windows Phone 8 operating system by Microsoft Corporation (NASDAQ:MSFT). And as the company is working uphill in a headwind to make an impact in the smartphone market space – what with the much-buzzed-about Z10 handset by Research in Motion Ltd. (NASDAQ:BBRY) and now the much-hyped unveiling of the Galaxy S4 by Samsung Electronics Co. Ltd. this week – the handset maker and its OS partner are collecting whatever awards and accolades they can accrue in the hopes of progressing their marketing and their brand in a continually congested third-place market behind the iOS by Apple Inc. (NASDAQ:AAPL) and the Android OS by Google Inc. (NASDAQ:GOOG).
The latest award feather in the cap of Nokia Corporation (ADR) (NYSE:NOK) came from Mobile News in the U.K. which gave the Lumia 920 handset the award for Innovative Handset. This award is added to the recent stable of awards among Microsoft Corporation (NASDAQ:MSFT) and its partners. The Windows Phones OS won the PC Magazine award for favorite OS, then HTC won a recent award for best handset design, and now this.
Do awards affect your perception of the reputation of a company or its products? If you are undecided about a smartphone, does an award sway you when it comes to Nokia Corporation (ADR) (NYSE:NOK) or whether to consider a Microsoft Corporation (NASDAQ:MSFT) Windows Phone device? Let us know your thoughts – including what your criteria are for finding your next smartphone. What features do you consider most important? Leave us your comments below and start a discussion!
DISCLOSURE: I own no positions in any stock mentioned.
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