Nokia Corporation (ADR) (NYSE:NOK) has been developing a little bit of positive momentum in recent weeks as its line of Lumia handsets start to make their way around the world. One of the markets that has been a stronghold for the Finnish company over the years has been the now-emerging market of India, which has become a region of very high competition by several major tech companies, to where Nokia seems to be not relying very much on its cache and reputation in the region. One example has to do with its smartphones and feature phones.
Nokia Corporation (ADR) (NYSE:NOK) has developing a strong loyalty base with its features phones in India, and now the company is launching several new smartphone handsets into the region – from low-budget to mid-level to go along with the flagship Lumia 920 – and the company is not stopping there. Nokia isn’t settling or relying on its name to get sales in India; it is working to establish a customized experience for the India market and is starting with native applications.
Bigflix is an India version of Netflix Inc. (NASDAQ:NFLX) – a movie streaming application that has enjoyed some popularity in the India market, showing native India movies through various devices like desktops, laptops and mobile devices. Nokia Corporation (ADR) (NYSE:NOK) announced this week that it will have the Bigflix app for Windows Phone pre-installed on every Lumia 520, 620 and 720 handset in India – a clear sign that Nokia understands the competitiveness of the India market and especially the market that favors the majority of the poulation. These handsets are meant for the majority low-0 and middle-inclome consumer in the region.
What is your take on this development? Does the addition of a naive app like Bigflix help ingratiate Nokia Corporation (ADR) (NYSE:NOK) to the growing India market? And exclusive of that, do you think this will help Nokia generate the sales it needs to remain viable in the smartphone market worldwide? Let us know your thoughts in the comments section below.
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