The recently released BlackBerry Z10 has been given a significant mission to revitalize the ailing fortunes of Research in Motion, now renamed BlackBerry. The handset along with the software it’s incorporated with — BlackBerry 10 OS, will either be the start of a new era of progress for the company or perhaps the last modern-era smartphone it ever produces. While currently almost fully dependent on its loyal fans and corporate customers, the new device will have to reclaim the same mass appeal BlackBerry phones had back in the old days if it wants to become a successful turnaround story. But to achieve that, Z10 will have to tussle against the iPhone 5 and top Google Inc (NASDAQ:GOOG) Android phones.
BB10 is very similar to other smartphones operating systems with its swipe gestures that allow more fluid, natural, and intuitive way to access different programs and interfaces. BlackBerry Hub, with the user’s entire social and email accounts integrated into one app, is also impressive. The primary downside I can think of is the lack of quality apps. However, BlackBerry has assured everyone that many developers are creating and porting applications for the new platform.
The Z10 is the flagship phone for the new BlackBerry’s 10 OS. With a large 4.2-inch display and pleasant form factor, and weight of under 140g, the Z10 is a grandiose leap forward for Blackberry. It has an impressive 1280×768 display, same as Nokia Corporation (ADR) (NYSE:NOK) Lumia 920. But many consumers assess the image quality by the display itself, which can be misleading since different display panels produce varying colors and density. So Nokia still wins for the highest pixel density. Other than that, it has 8 MP camera with a resolution of 3264 x 2448 pixels having features like LED flash, autofocus and face detection. It runs on a dual-core 1.5 GHz Krait and 2GB RAM internal memory with 16GB internal storage support. Since all of these are fairly standard in smartphones today, it would be very hard to convince consumers to purchase the Z10 over its competition just on tech specs alone.
The embattled Finnish phone maker Nokia itself is under extreme pressure. But with its shares trading below $4, I’ve several reasons to expect that Nokia will recapture its glory days again. The strong shipments’ trend for Asha and Lumia devices along with the improved financial at its Nokia Siemens Network would revitalize Nokia’s fundamentals. Moreover, any potential sale of Nokia Siemens in the future will help the company generate much required cash to survive in the smartphone industry. But Nokia will have to keep up with new innovative strategies for its new flagship devices to ensure that its future phones be on par with the likes of Samsung Galaxy S IV and Google Nexus 5.
For BlackBerry Z10, the US will be the toughest market to crack — where it will contend with Apple Inc. (NASDAQ:AAPL) products. On the back of strong iPhone 5 and iPad sales, Apple iOS has reached more than 50% of the US market share — Apple sold more than 47 million iPhones and shipped more than 22 million tablets in the fourth quarter of 2012.