Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

NIKE, Inc. (NKE): Will Apple Inc. (AAPL) Finally Kill the iPod?

iPod Classic. Source: Apple.

The click wheel. An excellent expression of Steve Jobs’ preference for a blend of simple design and an intuitive experience, the feature made its debut on the original iPod in 2001. Though the technology was groundbreaking in its day, it may now be time to say goodbye to the feature. Wired asserts that the iPod Classic’s life will come to an end at next week’s Apple Inc. (NASDAQ:AAPL) media event.

A dying breed

Apple Inc. (NASDAQ:AAPL)’s iPod lineup is aging. Since 2008, unit sales have been on a steady decline.

Source: Data retrieved from quarterly filings for quarters shown.

This isn’t the first time, however, that the iPod Classic has been rumored to be killed. In 2011, similar concerns were raised.

Whatever the verdict, the iPod Classic makes up a minuscule portion of the company’s revenue. The entire iPod segment amounted to a paltry 2% of Apple Inc. (NASDAQ:AAPL)’s total revenue in its most recent quarter. Even more, the latest updates on the segment from Apple say that the iPod Touch accounts for more than half of total iPod sales.

The iPod Classic likely lends itself to a small niche. At 160GB of storage, the iPod Classic appeals to hardcore music lovers. But does it make sense for Apple Inc. (NASDAQ:AAPL) to continue to serve this niche?

Unworthy of the Lighting connector?

Last refreshed in 2009, the iPod Classic still sports the 30-pin connector. As Apple Inc. (NASDAQ:AAPL) transitions its products to the Lightning connector, it may make sense to stop producing the iPod Classic.

But even if it doesn’t make economic sense, should Apple keep it around in memory of Steve Jobs?

On the other hand, it doesn’t seem like a Steve Jobs thing to do to keep old technology around. As CNET author Donald Bell pointed out, Steve Jobs’ once advised NIKE, Inc. (NYSE:NKE) CEO Mark Parker, “Just get rid of the crappy stuff and focus on the good stuff.”

Despite its nostalgic significance, maybe it’s best if Apple says goodbye to the click wheel.

What do you think? Should Apple finally kill the iPod Classic?

The article After 12 Years, Will Apple Finally Kill the iPod? originally appeared on and is written by Daniel Sparks.

Fool contributor Daniel Sparks owns shares of Apple. The Motley Fool recommends and owns shares of Apple.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!