NIKE, Inc. (NKE), Under Armour Inc (UA): The Next Big Thing in Sporting Goods

What they’ve done over time, I think, is they’ve developed a brand, they’ve nurtured this brand, to where people associate it with excellence. It’s no longer just NIKE, Inc. (NYSE:NKE). I think that Under Armour Inc (NYSE:UA) is taking that mindshare, and they’re certainly spreading their footprint, domestically speaking, very quickly.

They’ve grown sales at a torrid pace, and I think that over time Under Armour is going to play into a long-term trend of sporting goods that just will go on forever. … I think what they’ve been able to do is just develop this brand that is going to be a great competitive advantage for many years to come.

The article The Next Big Thing in Sporting Goods originally appeared on Fool.com.

Jason Moser owns shares of Under Armour, Starbucks, and Nike. The Motley Fool recommends Nike, Starbucks, and Under Armour. The Motley Fool owns shares of Nike, Starbucks, and Under Armour. 

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