Netflix, Inc. (NASDAQ:NFLX) signed a deal with Adam Sandler today for four movies in which he will star. Critics could argue the direction in which Netflix, Inc. (NASDAQ:NFLX)’s content is heading but CNBC looked at the more relevant aspect of the deal in terms of business.
So, what implications does this really have for Netflix, Inc. (NASDAQ:NFLX) in terms of business. In short, it’s a home run, or a bulls eye, if you like darts analogy better. Jon Steinberg, who is CEO of Daily Mail North America explained on CNBC how this deal, which could or couldn’t be a slip in terms of content quality, is surely going to gain popularity with the Netflix, Inc. (NASDAQ:NFLX) subscribers. The credit for it, according to Steinberg, goes to that precious data set that Netflix collects from its subscribers.
“Well, look they [Netflix, Inc. (NASDAQ:NFLX)] actually have that amazing data set, that they publicize very well in their interviews that they are able to classify according to all different things, actors that people like, I am sure it is very similar to what they do with house of cards and Adam Sandler is one of the most watched comedians on Netflix and I bet its much cheaper to do this than another House of Cards,” said Steinberg.
A panelist also pointed out that this could be part of a longer trend that has just started in terms of sacrificing quality for revenues. He explained that Netflix, Inc. (NASDAQ:NFLX)’s deal was in direct contrast with David Fincher’s announcement earlier this week that he will direct all the episodes for the first season of the HBO series Utopia. David Fincher was the executive producer of the hit Netflix, Inc. (NASDAQ:NFLX) original series, House of Cards.
Its a shame that quality and profits do not always go hand in hand but from an investors point of view business and money always takes the precedence.
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