Netflix, Inc. (NASDAQ:NFLX)’s growth hasn’t been a source of jubilation for all especially, some of its competitors like Google Inc (NASDAQ:GOOGL) who has lost market share to the streaming service in the form of less viewers for its own streaming service, YouTube. Brian Womack in his article on Bloomberg disclosed Google Inc (NASDAQ:GOOGL)’s plans in order to become a stronger competitor to Netflix, Inc. (NASDAQ:NFLX).
In one sense the plan is simple, that is it involves investing more money in YouTube’s content. Netflix, Inc. (NASDAQ:NFLX)’s over arching customer base also has its grounds in excellent content which has captivated its subscribers. With hit TV shows like House of Cards, Orange is the New Black and even the last season of the hit sitcom Arrested Development, Netflix, Inc. (NASDAQ:NFLX) has set the bar high for Google Inc (NASDAQ:GOOGL).
Alex Carloss, head of YouTube Originals was quoted by Womack as revealing a follow up on the $100 million investment in 2011 by Google Inc (NASDAQ:GOOGL). The exact amount of this follow up investment wasn’t disclosed by Carloss in his blog post, according to Womack.
Google Inc (NASDAQ:GOOGL) already has an infrastructure of sorts to support the development of its content. Womack said that both Tokyo and London had studios with video equipment that Google Inc (NASDAQ:GOOGL) had invested in before. Moreover, Google’s commitment to catch up to Netflix, Inc. (NASDAQ:NFLX) can be estimated by the considerable funds that the company has paid in the past for marketing campaigns of its YouTube stars. Womack named one of these stars who is a fashion icon, Bethany Mota.
Both Netflix, Inc. (NASDAQ:NFLX) and Google Inc (NASDAQ:GOOGL) rely on different types of content and it is hard to say whether one will vanquish over the other. Google Inc (NASDAQ:GOOGL) does have the advantage that its streaming service provides free content but then again if you want to watch a tv series you will not mind paying a nominal subscription fee to enjoy it on Netflix, Inc. (NASDAQ:NFLX).
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