Mobile market in Australia and New Zealand:
In today’s day and age, one would expect the mobile devices market in all regions to be taking off. However, this is not the case at the present time in Australia and New Zealand (ANZ).
According to a recent report by IDC
, the mobile devices market in ANZ fell two consecutive quarters, something that we have not seen much of as of late. In fact, this is the first time the market has ever dipped for two consecutive quarters in this region.
Before we go any further, it is important to note that the mobile devices market takes into consideration the following: notebooks, tablets, and mobile phones.
It is not that much of a surprise to hear that the notebook market took a nosedive. After all, this is the direction that notebooks and desktops have been going. On the other side of things, it is hard to imagine that tablets and mobile phones are not selling at a greater rate.
According to Amy Cheah, IDC senior analyst, “the consecutive tightening of tablet and mobile phones market is a first for ANZ.”
Does this mean the market has reached its saturation point? Not according to Cheah. That being said, she feels it could be an indication of “device fatigue and commoditization as these newer markets mature.”
Several companies are mentioned by Cheah in the IDC study. Acer, for example, was pointed out as being the “standout vendor” in the PC market during the second quarter of 2013.
When it comes to the tablet market, demand for low cost tablets has slipped a bit since last holiday season. The report makes note that Apple Inc. (NASDAQ:AAPL)
has seen its share of the tablet market place fall due to the rise of Android devices, as well as the increased popularity of Windows tablets.
During the second quarter of 2013, the tablet market took the biggest hit losing 20 percent, quarter on quarter. This is much higher than notebooks that suffered a six percent decline and mobile phones at five percent.
It will be interesting to see if the mobile devices market in ANZ picks up the slack over the next quarter, or if the slide continues. As you can imagine, this impacts many companies, including Apple among others. Check back here for more updates on the mobile market in Australia and New Zealand.
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Do you think this drop off in ANZ is any reason for concern?
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