Google Shares Price: As we noted a few days back, Google Inc (NASDAQ:GOOG) stock prices eclipsed the $800 barrier for the first time. Along with this, the search engine giant joined an exclusive club when Bernstein upped its price target to $1,000.
With so much going on, many have yet to wonder why Google Inc (NASDAQ:GOOG) stock is rising higher and higher. Over the past year, it has increased by 30 percent and at this point there are many who think that $1,000 is a real possibility in the future.
While everybody has his or her own opinion on this success, Forbes shared the following:
“We think that the rise in Google’s stock was caused by a change in investor sentiment regarding Google’s mobile monetization capabilities.”
“The company has shown that it can successfully monetize its mobile user base as it has increased annual mobile run-rate to approximately $8 billion in Q3 2012 versus $2.5 billion in 2011. In addition to the improvement in mobile monetization, Google’s international growth (54% of revenues were generated outside the United States in Q4 2012) has investors excited because its exposure to growing markets will ensure that it can grow its revenues going forward.”
Even though you can tell that these numbers are big, unless you pay close attention to Google Inc (NASDAQ:GOOG) you may not realize just how well things are going in terms of the company’s mobile ads division.
According to estimates by Forbes, “Google’s mobile search ads division is its second largest division and makes up just over 30% of its total value. This division’s valuation is only marginally behind the PC search business, which makes up around 33% of Google’s total value.”
With all this in mind, there is good reason to believe that one of the primary factors of the rise of Google Inc (NASDAQ:GOOG) is its mobile monetization strategy. With mobile revenue double from 2011 to 2012, it is hard to imagine what is to come in the new year.
At this time, there is only one question left: will Google Inc (NASDAQ:GOOG) really be able to hit $1,000 or will the company run into issues, much the same as Apple and Qualcomm (previous tech companies to receive the target)?
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DISCLOSURE: I have no positions in any stock mentioned.
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