Microsoft in China: Joint Venture Coming

Microsoft in China: When you think about Microsoft Corporation (NASDAQ:MSFT) and its worldwide reach, many markets come to mind. China may not be one of them, however, the company is looking to change this in the near future.

Microsoft Corporation (MSFT) China: Joint Venture Coming

It appears that Microsoft has found a way to push its Xbox business into China, one of the largest markets in the world. As you can imagine, this would be in the company’s best interest, especially if it has any plans of growing other areas of its business in this region.

Microsoft has formed a partnership with a Chinese Media company as a means of developing entertainment products, such as the Xbox. This would give the company the chance to market its Xbox, among other products and services, to the millions upon millions of interested consumers in this part of the world.

According to the Seattle Times, Microsoft is joining forces with Shanghai-based BesTV New Media. The two companies are going to refer to the new venture as “E-Home Entertainment Development.”

The name may not be as straight forward as “Microsoft China” or something of the sort, but it does give the company a chance to become a major player in this region.

All this is being made possible because China is preparing to halt its ban on foreign video game hardware, hoping to increase activity in its local market that has lagged behind for many years.

In the same piece by the Seattle Times, Xbox spokesman David Dennis added, “We can confirm Microsoft is working with BesTV, a subsidiary of the Shanghai Media Group (SMG), to explore new opportunities in Shanghai and China. We believe there is great market potential and partnership opportunities here and look forward to sharing more details soon.”

Microsoft China has a nice ring to it. This could be the first step in helping the company become the leader in the gaming market in a region that could really help increase sales and profits.

In the past, MSFT has formed partnerships with similar companies, in Latin America and Europe. The company has experience with this type of arrangement, and the Chinese market is ripe for the picking. This is definitely a story worth watching.

These hedge fund managers like the fact that Microsoft is doing whatever it can to dive into additional markets: William Duhamel, James Litinsky, Jeffrey Ubben, Kelly Cardwell, and Sandy Nairn. Check back here for more updates on Microsoft in China.

What do you think about this joint venture?

Recommended reading:

iPhone Sales in China to Double By This Date, IDC Says

Is Facebook Still Blocked In This Region of China?

Disclosure: none

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The Top 10 Most Expensive Digital Cameras to Snap Stunning Shots With

The 10 Highest Quality Fast Food Restaurants In America Today

The 8 Best Halloween Decorating Ideas to Spook Up Your House

10 Marvel Women that Should Get a Movie Right Now

The 20 Best Remixes of Popular Songs that Will Make You Forget the Originals

7 Most Expensive Cities in the World

5 Least Expensive Cities in the World

10 Celebrities Who Believe In Scientology

10 High Margin Food Products to Build a Business Around

The 10 Most Expensive Clothing Stores in the United States to Get Decked Out At

The 5 Biggest Kickstarter Scams That Swindled Backers’ Donations

The 10 Most Expensive Boarding Schools In the World

50 Crazy Facts About Japan You Won’t Believe

Top 10 Least Expensive Hybrid Cars to Save the Planet With

The 10 Biggest ‘Gate’ Controversies in History

The 10 States with the Highest Nursing Shortages Leaving Their Hospitals Depleted

The 10 Best Value Investment Blogs that Every Investor Must Read

The 6 Cheapest Boarding Schools in Europe 2015

The 5 Most Expensive Cars To Insure in the World

The 10 Most Common Genetically Modified Foods

10 Self-Made Billionaires Who Came From Nothing

The 10 Most Expensive Cities to Live in North America

The 13 Most Expensive Headphones in the World to Represent

The Top 20 Wealthiest Soccer Teams in 2014

4 BuzzWorthy Cannabis Stocks And Some Smoking Derivative Plays

The 10 Healthiest Fast Food Chains in America to Dine At

The 5 Most Expensive Cat Food Brands You Can Spoil Your Kitty With

The 6 Best eCommerce Platforms for Small Businesses

The 10 Worst Mistakes an Entrepreneur Can Make

The 5 Most OP Characters in League of Legends to Carry Games and Crush Foes With

The 5 Best Foods to Eat Before Running that Will Help You Pound the Pavement

10 Glaring Plot Holes in The Walking Dead that a Zombie-Filled Bus Could Drive Through

The 5 Biggest Celebrity Stoners Who Love Their Reefer

The 10 Most Overrated Movies Of All Time by Out-of-Touch Critics

Top 6 Least Expensive Cruise Destinations For 2015 that Will Take You to Paradise

10 States with Lowest Substance Abuse Rates in America

The 14 Most Watched TV Finales Ever

The 10 Best Selling Role Playing Games of All Time for PC

10 Most Influential Papers In Economics

Top 8 Biggest Charities in the US

10 Worst Celebrity Career Moves Ever

Top 10 Best Paid Tennis Stars in the World

Top 6 Cities For The Ultra Rich to Live in Comfort

10 Cities with High Demand for Nurses

6 of the Worst Greeting Card Messages Ever Crafted

How to Make Money in ArcheAge and Build Your Empire

10 Foods To Eat To Lower Cholesterol Levels

The 10 Most Hated Television Characters of All Time

The 30 Worst Halloween Costume Ideas Ever Brought to Horrible Life

10 Vocational Skills in Demand Today with Jobs Waiting to be Filled

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!