Microsoft Corporation (NASDAQ:MSFT) has put forth a very impressive ad campaign for its new Surface tablet (check out the TV spot here), but some consumers have been unable to purchase the device, as it had been offered at its own physical stores and its online store exclusively. As Christmas creeps closer, however, it appears that techies who want an alternative to the Apple Inc. (NASDAQ:AAPL) iPad or the Google Inc (NASDAQ:GOOG) Nexus can now buy the Surface at a number of non-corporate retailers.
According to an official press release from Microsoft’s website issued today, the Surface will be “available at additional retailers as soon as mid-December.” Retail Sales and Marketing VP Steve Schueler had this to say about the tablet:
“Our plan has been to expand the retail presence for Surface after the first of the year. Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier.”
Microsoft’s Surface GM also said that the company is “expanding the ways in which customers can interact with, experience and purchase” the device, adding that Microsoft has “increased production” without getting into the details.
As ZDNet points out, Staples, Inc. (NASDAQ:SPLS) has confirmed that it will offer the Surface RT starting tomorrow, and there are rumors that Best Buy will be a likely retailer as well. Microsoft itself isn’t shedding too much light on the specifics, so we don’t know if players like Wal-Mart or ShopKo will carry the device. Check back at Insider Monkey for updates on this situation, and let us know your thoughts in the comments section below.