Microsoft Corporation (NASDAQ:MSFT) has received both positive and negative feedback for its Windows 8 operating system – with one of the most common demerits against it has been Redmond’s relative inability to establish a robust stable of apps compared to those available on Android or iOS devices. However, as consumer tastes seem to be evolving and Windows 8 is starting to gain some foothold in the mobile marketplace, Microsoft has been diligently working to encourage app development for its Windows Store. The latest initiative brought out Apple Inc. (NASDAQ:AAPL) Macintosh developers in better numbers than Microsoft probably even imagined.
Whether this will translate into thousands of new apps, that could be another question. But there is little question that the enthusiasm was certainly quantifiable. Microsoft Corporation (NASDAQ:MSFT), in an effort to encourage Mac web developers to include the latest version of Internet Explorer in their respective compatibility tests, announced Tuesday that it would give Windows 8 and Parallel Desktop 8 licenses (valued at about $200) in exchange for a $25 charitable donation.
Just hours later, Microsoft Corporation (NASDAQ:MSFT) announced a sellout of its licenses. As Microsoft has been working to make its IE browser much more open and compliant with more websites, this could be an opportunity to not only prove the compliance of IE with these developers, but also to develop more enthusiasm for the Windows 8 platform. Whether this will translate into more converts to Windows 8 remains to be seen, but Redmond can certainly take some consolation in the enthusiasm of those Mac developers to snap up the Windows 8 licenses.
What are your thoughts about Microsoft Corporation (NASDAQ:MSFT) and its initiatives? Let us know in the comments section below.
DISCLOSURE: I own no positions in any stock mentioned.
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