Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Microsoft Corporation (MSFT) Windows 8 ‘Central’ to Electronic Arts’ (EA) Future?

Microsoft Corporation (NASDAQ:MSFT) may be one of the “new kids” on the smartphone operating system block, but Electronic Arts Inc. (NASDAQ:EA) believes in the new Windows 8 operating system so much that it is making it “central” in its pursuit of largeer market share in mobile gaming.

Microsoft Corporation (NASDAQ:MSFT)

Some vested interest in the success of Microsoft Corporation (NASDAQ:MSFT) in the mobile world certainly applies to hedge-fund managers like billionaire David Einhorn of Greenlight Capital, who had $241 million invested in Microsoft at the end of March, though he did sell half of his holdings during the quarter.

A recent article describes how Electronic Arts Inc. (NASDAQ:EA) has been in discussions with Microsoft Corporation (NASDAQ:MSFT) over its Windows 8 platform, and EA was trying to develop and find developers for mobile game applications that would easily integrate into the new operating system, which is expected to grab a larger share of the market than previous versions of Windows Phone.  Not only that, EA is also looking to grow its mobile gaming market significantly, as gamers seem to be moving more toward mobile play on smartphones and tablets rather than boxed, console games which had been EA’s staple.

Leading up to this week’s Gamescom conference in Cologne, Electronic Arts Inc. (NASDAQ:EA) COO Peter Moore said about discussions with Microsoft Corporation (NASDAQ:MSFT), “Anything that allows more platforms to be adopted quickly that have a gaming element is good for Electronic Arts.” And with Windows-based phones sufereing from a real deficiency in downloadable applications for Windows Phone (about 100,000) compared to what is available for iOS by Apple Inc. (NASDAQ:AAPL) and Android by Google Inc. (NASDAQ:GOOG) – about 600,000 for each – then anything that would help to close that gap would be welcome for Windows Phone users.

Electronic Arts Inc. (NASDAQ:EA) has recently bought online gaming companies like PopCap and Playfish to increase its offering in online and mobile gaming to dry to de-emphasize its reliance on boxed console games. And it’s certain that relationships like the budding one with Microsoft Corporation (NASDAQ:MSFT) should enhance EA’s reach in mobile gaming, while helping Microsoft reach more users of Window Phone 8 when it launches in the fall, due to a recent statistic that listed gaming applications as the most downloaded onto mobile devices in the United States, according to Nielsen Co., a marketing and research company.

So, having the ability to download and use mobile game applications will likely be a big factor in the viability of Windows Phone 8 in the smartphone market for Microsoft Corporation (NASDAQ:MSFT).

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!