Microsoft Corporation (MSFT) to Open Temporary Stores for Holiday Shopping

So, exactly how big is this Microsoft Corporation (NASDAQ:MSFT) launch supposed to be? Well, if one is looking for a hint, this little news item might be more than just a subtle suggestion: Microsoft, which currently runs 20 Microsoft Stores across the country (though, not in any major markets), is currently ramping up the preparation of 12 temporary, or “pop-up,” stores in major markets in time for the holiday season.

Microsoft Corporation (MSFT)

A recent article describes plans by Microsoft Corporation (NASDAQ:MSFT) to open these “pop-up” stores in cities like San Francisco, Chicago, New York and Miami, in the hopes of taking advantage of the this fall’s launch of the Windows 8 operating system, the Surface tablet and perhaps a brigade of new new devices that will run the Window 8 or Window 8 Phone operating systems.  The big key to this is that Microsoft had stated earlier that it would only sell its Surface tablet via its own brick-and-mortar stores or through its own online store. Whether that implication of exclusivity or scarcity will resonate will be something to watch – though that proprietary tactic has worked exceptionally well for Apple Inc. (NASDAQ:AAPL) and its brand.

The new stores may help Microsoft Corporation (NASDAQ:MSFT) reach out to the marketplace better with its Surface, plus it may allow potential buyers to play with the different devices to see how they interact and integrate with each other. That ability to actually see that synergy between the Windows 8 and Windows Phone 8 devices before buying anything could open up a new opportunity for loyalty – like with Apple Inc. (NASDAQ:AAPL) computers, if one spends a lot of money on an operating system, they’ll want all the services that fit that operating system, and once that’s done, it would be very difficult to switch because of the lack of integration between Apple iOS and Windows.

While these temporary stores will only be open for the holiday shopping season, Microsoft Corporation (NASDAQ:MSFT) did announce its plans to open 75 permanent stores nationwide over the next 24 months.

Biotech Insider Alert - $6 Stock To Hit $40

$200 Million Dollar Healthcare Hedge Fund's #1 Best Idea Right Now

The best healthcare hedge fund out there right now is one of the largest shareholders in this biotech stock. The fund returned more than 20% in each of the last 2 years with a virtually fully hedged portfolio, and it's sending out a BUY signal on this biotech stock. Get your FREE REPORT today (retail value of $300)

This is a FREE report from Insider Monkey. Credit Card is NOT required.
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The World’s Most Famous Circuses

Best Hair Stylists

Most Popular NASCAR Drivers

The Best Romance Movies of all Time

The Most Wanted Drug Lords

The Oldest Money Managers

The Greatest Directors in the World

Largest Animals in the World

World’s Most Expensive Desserts

Best Selling Comic Books of All Time

A-list Actors who Sabotaged Their Career

Rappers With a College Degree

The Best Jazz Albums of all Time

The Most Influential Jazz Musicians

The World’s Most Famous Photographers

The Best Oscar-Winning Songs

Most Influential Choreographers Ever

Most Expensive Department Stores in the World

The Most Expensive Stolen Paintings in the World

The World’s Most Expensive Teas

Top Oscar Record Holders

The Most Expensive Flowers in the World

Countries With a Booming Film Industry

Most Expensive Cupcakes in the World

Uncommon European Escapes

The Most Stolen Artists in History

Best Travel Destinations in Australia

World’s Most Expensive Musical Instruments

World’s Most Famous Animals

Most Expensive Cakes in the World

Most Expensive Kosher Champagne in the World

Most Expensive Kosher Wine in the World

The Most Surprisingly Dark Fairy Tales

Most Popular Travel Destinations in Asia

The 10 Most Expensive Dresses Ever Worn to the Oscars

World’s Most Visited Art Museums

Best Countries for Photographers to Work in

Best Paid Jobs in the Film Industry

The Most Renowned Recovered Paintings Ever

Child Stars That Turned out Just Fine

Books That Were Banned in the Past Century

World’s Richest Dancers

Best Remedies against Bad Breath

Foods That Improve Your Skin Texture

Best-Selling Children’s Books of all Time

Foods That Boost Your Libido

Best-Selling Books of all Time

The Most Expensive Academy Awards Jewelry in History

Most Expensive Japanese Restaurant In New York City

The Best B-Boy Movies

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 129% in 2.5 years!! Wondering How?

Download a complete edition of our newsletter for free!