When it comes to video game consoles, Microsoft Corporation (NASDAQ:MSFT) has a lot going on at the present time. This is something we have touched on here, discussing the fact that the company’s newest console will be coming to market soon enough.
While many people look forward to what the Xbox One is going to offer, others realize that until November they will have to stick with what Microsoft currently has available.
In Taiwan, Digitimes is reporting that the company is offering new promotions with the hope of increasing sales during the summer months. While this is not something that is taking place in every market throughout the world, those in Taiwan may find this to be the best time to purchase a Microsoft Corporation (NASDAQ:MSFT) Xbox 360.
Here is what to expect in Taiwan this summer, as reported by Digitimes:
“In mid-July, Microsoft plans to release a remodeled Xbox 360 in Taiwan and will offer 40-50% discounts on games. In addition, the company will also cooperate with some local hotels to promote its consoles.”
As you can see, the company is going all out in an attempt to boost sales in this country during the summer months. Not only is a remodeled gaming console going to hit the market but there are going to be discounts on games of up to 50 percent. This is something many consumers around the world would enjoy, however, this time around it is for those in Taiwan only.
It is also interesting to note that Microsoft Corporation (NASDAQ:MSFT) will be teaming up with local hotels as a means of promoting the console. This is another way the company is thinking outside the box with hopes of improving its brand recognition in the company.
Although Microsoft is making this move, the company is not alone. Sony is thought to be doing the same this summer, offering discounts on many of its games and consoles. In other words, Microsoft Corporation (NASDAQ:MSFT) is going to have some competition in the promotion department.
It will be interesting to see how this plays out for both companies. It goes without saying that they are hoping for big things by lowering the cost of both games and consoles.
For Microsoft, this is a big step in Taiwan and one that will be followed up shortly by the release of the Xbox One. It is an exciting time right now for the company.