Microsoft Surface RT: In the past, we have covered the Microsoft Corporation (NASDAQ:MSFT) Surface Pro and Surface RT in great detail. While the Surface RT has not lived up to the hype, the tablet continues to push forward with hopes of settling in and finding an audience.
Last year, the device made its way to multiple European countries including France and Germany as well as the United Kingdom. Now, it appears that the tablet is going to spread its wings even further in 2013.
According to ZDNet, the Microsoft Corporation (NASDAQ:MSFT) Surface RT is set to break into 13 new European markets this year.
Here is what the article had to say:
“Thirteen new European markets will get the RT including Denmark, Finland, Norway, and Sweden, Ireland, Austria, Switzerland, Italy, Spain and Portugal. There's no word on when it Europe will get RT's Intel cousin, the Surface Pro, which launched earlier this month in the US.”
It is important to note that pricing will vary by country. For example, those in Ireland can purchase a 32GB device for €479 while consumers in Sweden will pay “4495 krone (€532) for the same model.”
This is a big move from Microsoft Corporation (NASDAQ:MSFT) as it means that the Surface RT is available to just about half of Europe’s population. For a device that has struggled in the United States, this newfound reach may help with sales.
Yes, the Surface RT and Surface Pro have been met with mixed reviews but this has done nothing to quell the excitement in European markets.
For example, the ZDNet piece adds:
“Take Sweden as an example: the country's three largest retailers El Giganten, Siba and MediaMarkt for the first time promoted a Windows 8 tablet on their respective homepages. None have done anything close to that for Microsoft's ODM partners whose tablets have been swamped by Androids and out-promoted by Apple's tablets.”
Do you think the rolling out of the Microsoft Corporation (NASDAQ:MSFT) Surface RT in 13 new European markets could be the boost the company and device have been looking for?
Check back here for more updates on Microsoft Surface RT.
DISCLOSURE: I have no positions in any stock mentioned.
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