Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Surface RT Sales: Microsoft Surface RT Sales Disappoint

Surface RT Sales: It appears that struggles for the Microsoft Corporation (NASDAQ:MSFT) Surface RT tablet are continuing.

Steve BallmerIn a quarter in which more than 22 million iPads were sold, several studies report that the Microsoft Corporation (NASDAQ:MSFT) Surface RT did not even hit the million unit mark.

If these numbers are accurate, it is safe to say that the company is far from running down the tablet industry leaders.

According to a report by ZDNet, sales were quite disappointing despite the fact that the number of tablets shipped was a bit higher.

Here is a brief excerpt to help you better understand what is going on:

“Yes, more than a million of the tablets may have shipped, but that doesn’t mean they were sold. In fact, depending on which source you listen to, far fewer than a million Surface slates have been purchased.”

The information comes from two separate sources, IHS iSuppli and International Data Corporation (IDC). While they may not agree exactly on the numbers, one thing is for sure: they are seeing eye to eye when it comes to the fact that sales numbers are nowhere close to total shipments.

Here is some more information from the same article:

“IHS iSuppli told our sister site CNET that despite shipping over 1.25 million Surface units, Microsoft only sold about 700,000 of them. Even worse, return rates for the Surface RT were deemed “high,” owing perhaps to the learning curve surrounding Windows 8/RT. Analyst Rhoda Alexander did suggest, however, that the low initial sales and high returns was reminiscent of the Amazon Kindle Fire’s entry into the market.”

“Meanwhile, International Data Corporation (IDC) reports that about 900,000 Surface RTs were shipped in the fourth quarter, just missing out on reaching the top five for tablet shipments. In comparison, Apple shipped over 22 million iPads, while Samsung and Amazon shipped more than 13 million Android-based tablets. Obviously, not all of those items shipped were sold, and IDC mobile devices program manager Ryan Reith said reaction to the Surface was “muted.”

Making matters worse is the suggestion that a large number of consumers are returning the Microsoft Corporation (NASDAQ:MSFT) Surface RT tablets.

Why do you think return numbers are so high? Are people hoping for one thing but getting another?

Check back here for more updates on Surface RT Sales.

DISCLOSURE: I have no positions in any stock mentioned.

For more Microsoft Corporation (NASDAQ:MSFT) news, visit these pages:

The Search Engine Games Continue

The Microsoft Surface Pro Won’t Replace Your Laptop

Will Microsoft Be the Next Apple Empire?

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!