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Microsoft Surface UK: Microsoft Surface RT Gets UK Boost, but how much?

Steve BallmerMicrosoft Surface UK: It is safe to say that the Microsoft Corporation (NASDAQ:MSFT) Surface RT needs as much help as it can get. For this reason, any visibility is better than none at all. This holds true both in the United States as well as other parts of the world.

Microsoft is one of the hedge fund industry’s most popular stock picks, and it’s always important to pay attention to the smart money (see just why here).

Fortunately for Microsoft Corporation (NASDAQ:MSFT), the tablet is getting a nice boost in the UK thanks to the addition of two major retailers in PC World and Currys. With both of these big box retailers on board, it is safe to say that the tablet is going to be seen by more people in this part of the world.

With all this in mind, there is one problem. The Microsoft Corporation (NASDAQ:MSFT) Surface RT is not going to be stocked in retail stores. In other words, consumers will only be able to purchase online.

Here is what SlashGear had to say about this:

“That’s a blow to Microsoft, seeing as it means those would-be tableteers simply browsing the shelves at PC World or Currys are unlikely to actually see the Surface RT and add it to their list of contenders. Both retailers stock the iPad and iPad mini in-store, for instance, giving Apple’s tablet an instant boost in impulse-purchase appeal.”

In other words, those who are in a physical store with no idea of what they are looking for, are not going to see the Surface RT tablet on the shelf. Subsequently, it will lead to an “out of sight, out of mind” scenario.

Even though a lack of presence on actual stores shelves is disheartening, Microsoft Corporation (NASDAQ:MSFT) has to be excited about the interest nonetheless. After all, it once appeared that most big box retailers were going to shun this device altogether.

What about the Surface Pro? The same SlashGear article goes on to explain that this tablet may not follow in the RT’s footsteps in the UK:

“Meanwhile, there’s no sign of the Surface Pro – which runs the full version of Windows 8 – showing up at the two new stores. Released last month, the Surface Pro comes with a special digital stylus for handwriting recognition, sketching, and more, though is significantly more expensive than its RT-based sibling.”

What are your thoughts on this? Do you agree that it is a good move for MSFT?

Check back here for more updates on Microsoft Surface UK.

DISCLOSURE: I have no positions in any stock mentioned.

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