The video game industry is rolling, and Microsoft Corporation (NASDAQ:MSFT) is at the head of the pack. While the company and its Xbox One have competition, you wouldn’t know it by looking at the numbers to round out 2014.
The 2014 holiday season was a big one for the Microsoft Xbox One, with it becoming the top selling console in both November and December. And as you know, if you ever want a product to be a best seller it is during the holiday season.
Not only is the Xbox One laying the wood on its competition, but it is proving to be far superior than the 360 that came before it.
Here is what the company had to say:
“In fact, weekly average sales during these months outpaced Xbox 360 by 50 percent at the same point in its lifecycle.”
With such a strong showing at the end of 2014, Microsoft Corporation (NASDAQ:MSFT) has all the momentum it needs as 2015 gets up and running. To ensure that things continue to move in the right direction, MSFT has announced a promotion in which consumers in the United States can purchase an Xbox One for only $349.
Of course, there is more to the Xbox One’s success than the system itself. It has reached such heights due in large part to its diverse selection of games. Once again, this is an area it dominated, selling more games during the final two months of 2014 in the United States than “any other current-generation platform.”
There are plenty of titles to help carry the platform through this year, including but not limited to Evolve, Rise of the Tomb Raider, Screamride, and Battlefield Hardline. And always, we can expect a few surprises along the way.
Microsoft Corporation (NASDAQ:MSFT) may not be leading the charge in the smartphone and tablet markets, but the same cannot be said about the video game industry. This is where the company has really picked up steam, proving to the world that it is the premier name in the space.
A new year brings new challenges, and it is safe to say that Microsoft Corporation (NASDAQ:MSFT) and its Xbox One are up for anything that comes along.