Microsoft Corporation (MSFT): Gaming Becoming Real – Virtually

Microsoft Corporation (NASDAQ:MSFT) is conducting a rally in its stock of late, one in which the company is achieving a 52-week high in its stock price. The question is, with the very low numbers of sales of the Surface tablet and the slow integration of the Windows 8 platform, where is this rally coming from? And better yet, is this real, or virtual?

Virtual reality was essentially introduced in the late 1970s and early 1980s with those “Is it live, or is it Memorex” audio cassette commercials. Over the years, the idea of making “copies” of real life  has been relentless. What about the odyssey back the other direction – making the reality more virtual?  Microsoft Corporation (NASDAQ:MSFT) has been at the edge of virtual reality thanks to game consoles like the Xbox and its related Kinect. Now, however, Microsoft is looking to swim upstream with its IntelliRoom project, which is designed to make the virtual more real to gamers.

Microsoft Corporation (MSFT)“A lot of previous research has said, ‘Let’s take a virtual thing and put it in your physical environment,’” researcher Brett Jones said. “What we wanted to do is take a physical environment and make it virtual.”

Image: Microsoft Corporation (NASDAQ:MSFT)

The concept is still in its research phase, but a demonstration of this concept is expected in July at a conference in Anaheim, Calif. In the meantime, researchers at Microsoft Corporation (NASDAQ:MSFT)  are working toward putting gamers inside a video game by bringing the virtual gaming world outside of the TV box and into the living room itself. The concept is based on a Kinect three-dimensional sensor, which picks up the furniture, layout and color in a gamer’s living room or gaming space.

Then, the video game would then create a virtual environment and project it on the walls, ceiling and floor of the space, basically enveloping the gamer inside the game. It would even develop the realism of virtual bullets in a shooting game coming out of the TV and appearing to buzz right past the gamer.  Although this concept in still a long way from being implemented commercially, the thought of making video games a full sensory experience is not new – it’s just the technology is finally getting to the point where it is conceivable.

“We know what your room looks like,” Jones said. “We have 3D information and we have color information. We take that and build a game experience around it.”

What do you think of this Microsoft Corporation (NASDAQ:MSFT) research project? Will this be the future of gaming, and could it be the future of technology as a whole? We’d like your thoughts in the comments section below.

DISCLOSURE: None

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The Best B-Boy Movies

Most Awesome Hip Hop Documentaries

Foods That Stain Your Teeth

Richest Doctors in the World

The Best Movie Sountracks Ever

The Highest Grossing Musicals on Broadway

The Most Successful Reality TV Stars

Cheapest Cities to Visit in the US

Most Expensive Summer Camps

Most Expensive Animals in the World

Most Expensive Specialty Crops in the World

Movies That Took Ages to Make

The Longest Hollywood Films Ever Made

Most Expensive Concert Stages

The Richest Bands of all Time

10 Most Corrupt Countries 2013 List

10 Countries with the Highest Quality of Life Index

Most Expensive Mattresses in the World

5 Smallest Countries by Land Area

The Ultimate Heartbreak Songs

Richest Teenagers in the World

10 Most Haunted Places in America

10 Best Places to Retire in Florida East Coast

Top 10 Places to See Before You Die

Top 8 Countries in the World Where Justice Prevails

10 Richest States in America

15 Wealthiest Countries in the World

Richest Singers in the World

Most Expensive Tasting Menu in New York City

Most Expensive Baby Items in the World

Most Expensive Hotel Suites in Vegas

Most Expensive Brunch in New York City

Most Expensive Beef Cuts in the World

25 Best Colleges to Get a Job

Top 10 US Supermarkets

The 25 Most Dangerous Cities in the World to Visit

Most Expensive Xbox Games

Top 11 Cities Where Billionaires Live

Top 10 Most Charitable Companies in America

Most Expensive Seafood in the World

The 10 Wildest Conspiracy Theories

The 10 Best Job Markets in the US

Top 10 Accounting Scandals of All Time

The 25 Biggest Cities in the World

Top 10 Best Paying Virtual Jobs

Most Expensive Leather Shoes in the World

Top 6 Things to Buy in March

The 10 Most Stressful Jobs in America – 2014 List

Top 10 Jobs for Introverted People

Top 10 Honeymoon Destinations in the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!