With Steve Ballmer’s crew taking third place honors for the time being, Thorsten Heins and company have to go back to the drawing board.
For BlackBerry to survive moving forward, it will have to show consumers that it can compete on a level playing field with the competition. The company doesn’t even need to do anything “that special.” It just needs to prove that its operating system and app offerings are up to par.
Easier said than done, right?
How is Microsoft Corporation (NASDAQ:MSFT) Helping?
A recent piece by CrackBerry is reporting that Microsoft has made its MSN app available on BlackBerry Ltd (NASDAQ:BBRY) 10. This is big news for both companies.
For Microsoft, it means more eyeballs for its popular app. And of course, BlackBerry is excited because it gives its app store a little bit of a boost.
For the most part, this app is pretty basic. There are no bells and whistles, however, Microsoft has made some changes and added a few features to make it work better on the BlackBerry 10 operating system.
If you are a BlackBerry Ltd (NASDAQ:BBRY) user, the Microsoft Corporation (NASDAQ:MSFT) app is a great place to turn for news, sports, entertainment and much more.
Additionally, the app will allow users to view their Outlook inbox with one tap of the screen (as long as they are logged in).
Don’t read too much into this, however. It is not like Microsoft is doing whatever it can to save BlackBerry. Instead, the company simply realizes that this is one of the best ways to push its popular app to a larger audience.
BlackBerry Ltd (NASDAQ:BBRY) will take all the help it can get. The company has been floated a bone from Microsoft Corporation (NASDAQ:MSFT), and hopes that the availability of this app, along with many others, will help it stay afloat for the time being.
How much longer are you going to give BlackBerry until you begin to consider other investment options? Has the time come just yet? These hedge fund managers are sticking around for the time being: Prem Watsa, Eric Bannasch, Andreas Halvorsen, John Thaler, and Douglas Dillard.
Check out the video below for more information on the BlackBerry 10 operating system: