Although Microsoft Corporation (NASDAQ:MSFT) decided to give up its keynote spot at the Consumer Electronics Show, this does not mean the company is taking a backseat. In fact, CEO Steve Ballmer knows just what it takes to thrust himself, as well as his company, into the spotlight.
While Qualcomm CEO Paul Jacobs was making a keynote address, Ballmer decided it was his time to take the stage for a few minutes. During this time, he talked extensively about the company’s new Windows 8 phones.
Here is a brief rundown of what happened, as first reported by CNET:
“Ballmer stole a few moments of Jacobs' keynote to talk up Microsoft's new Windows RT and Windows 8 Phone products. Ballmer called the Windows products "stunning" additions to Microsoft's line-up. He showed off two of the newest Windows RT devices, the Samsung ATIV and Dell XPS. Both are powered by Qualcomm's Snapdragon processors.”
“Ballmer said that these devices are unique for how they bring together the best of both worlds: tablet and PC. They offer touch and keyboard, which he says makes them perfect for work and play.”
At this point, nobody can deny the fact that Microsoft Corporation (NASDAQ:MSFT) is lagging behind the competition from Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) in the tablet market. However, you can’t fault Ballmer for pushing forward and attempting to prove that his company is gaining ground quickly.