In a recent interview with MIT Technology review, Microsoft Corporation (NASDAQ:MSFT) CEO Steve Ballmer talks about Surface sales as well as what people can expect in the future from the device.
While he doesn’t feel that the Surface is going to set the world on fire and break any sales records, he does indicate that the device is important to the overall success of Microsoft.
While Ballmer discusses many other points in the interview, the one question that is most important to the Surface is this: are you pleased with the sales of Surface, your new tablet computer?
Here is what Ballmer had to say:
“I’m super-glad we did Surface. I think it is important—and not just for Microsoft, but for the entire Windows ecosystem—to see integrated hardware and software.”
The interviewer follows up by asking is “Surface a real business?”
“Surface is a real business. In an environment in which there’s 350 million PCs sold, I don’t think Surface is going to dominate volume, but it’s a real business.”
As you can see, Ballmer does not got on and on about the current sales of the Surface tablet. That being said, he does say that the device is not going to dominate in terms of volume.
It is hard to say if Ballmer was trying to avoid additional questions about the Surface tablet or if he is truly satisfied with the way things are going for one of Microsoft Corporation (NASDAQ:MSFT)’s latest devices.
If nothing else, we now know where Ballmer stands in terms of his expectations. He realizes that the Surface is a real business, but is not delusional enough to believe that it could dominate the market in terms of volume – like Apple has done with the iPad, for example.
With all the early struggles of the Microsoft Corporation (NASDAQ:MSFT) Surface devices, it will be interesting to see if Ballmer changes his tune in the future. We will keep you up to date with any more comments from the MSFT CEO.
DISCLOSURE: I have no positions in any stock mentioned.
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