Microsoft Corporation (MSFT): All In on Windows Phone

Microsoft Corporation (NASDAQ:MSFT) has been a company known for having big innovations with its news software and services usually taking its time and playing a long-term strategy in establishing success with its products. However, as the marketplace has grown, expanded and has been turning over every year, there seems to be an expectation for new devices, software or services to make an immediate impact on the market, or the new launch is considered a “failure.”

Consumers can’t usually wait. They want to get on to the next thing, not go back to something that has been established with a track record of effectiveness. Microsoft Corporation (NASDAQ:MSFT) has been able to build a successful brand through a long-term strategy. While Microsoft seems to not be the first to the party in many segments, it has managed to have some staying power and are viable several years later. But in this perceived culture of short attention spans and noting that the Windows Phone operating system has been on the market for more than a year – and the new Windows 8 OS launched last fall – is it time for Microsoft to drop its past business model and start considering alternatives to Windows Phone in order to make headway in the smartphone space?

The best answer to that just might come from Microsoft Corporation (NASDAQ:MSFT) itself – in the persona of the company’s chief financial officer. “We’re very focused on continuing the success we have with PCs and taking that to tablets and phones,” said Peter Klein at a technology conference in San Francisco this week. When pressed about whether a “plan B” was in place to cover for Windows Phone, Klein said, “It’s less ‘Plan B’ than how you execute on the current plan. We aim to evolve this generation of Windows to make sure we have the right set of experiences at the right price points for all customers.”

Is Microsoft being left behind in the marketplace?